Room Set Photography

Our pho­tog­ra­phy stu­dio is 2,000 sq. ft and has a 38ft wide infin­i­ty cove and adjustable float­ing ceil­ing mak­ing it ide­al for room set pho­tog­ra­phy, in par­tic­u­lar for fur­ni­ture cat­a­logues and brochures.

Mar­keters under­stand that a brand’s visu­al assets are impor­tant in help­ing ensure poten­tial cus­tomers form a pos­i­tive first impres­sion, and engage with their prod­ucts or services. 

Pho­tog­ra­phy forms a key part of this and it is impor­tant that every aspect of a pho­to­graph is as per­fect as pos­si­ble, reflects the brand and encour­ages the tar­get mar­ket to engage. 

In many indus­tries, par­tic­u­lar­ly the fur­ni­ture indus­try, room set pho­tog­ra­phy is key to cre­at­ing aspi­ra­tional images. By pre­sent­ing a prod­uct in a lifestyle envi­ron­ment it is much more like­ly to appeal to a consumer. 

Find­ing the per­fect set­ting to cap­ture an image can be a chal­lenge. Loca­tion pho­tog­ra­phy can be time con­sum­ing to arrange, expen­sive and often dif­fi­cult to achieve. For many projects the most effec­tive and effi­cient way to achieve the best result is to use stu­dio photography. 

There are many advan­tages of stu­dio room set pho­tog­ra­phy, here are some of the key plus-points: 

1. A more effi­cient photo-shoot

A pho­tog­ra­phy stu­dio that has the capa­bil­i­ty to build room sets has all the props, light­ing, cam­era and com­put­er equip­ment required on-site and close to hand. Car­ry­ing out a shoot in the stu­dio saves trav­el­ling and the often logis­ti­cal night­mare of bring­ing every­thing togeth­er at an off-site loca­tion. Addi­tion­al­ly, high pow­ered com­put­ers and colour cal­i­brat­ed mon­i­tors can­not be eas­i­ly trans­port­ed. But if the shoot is car­ried out in the stu­dio it is often pos­si­ble to car­ry out post-pro­duc­tion work whilst the shoot is tak­ing place. This sup­ports a more flu­id, effi­cient oper­a­tion, sav­ing time and money. 

2. Cre­ate the per­fect setting

Cre­at­ing the set from scratch means you can build the set around the sub­ject. Pro­por­tions of the room can be tai­lored to the sub­ject to ensure the image does not look clut­tered, or over­ly sparse. 

Every aspect of the set can be tai­lored to suit the lifestyle required, from colour schemes, dec­o­ra­tion and floor­ing, to light­ing and mood. 

3. Con­trol the lighting

Car­ry­ing out room set pho­tog­ra­phy with­in a stu­dio enables pho­tog­ra­phers to ful­ly con­trol the light­ing of the set. Light­ing can be direct­ed from above, through a win­dow or door, or from any direc­tion to help cre­ate imagery that focus­es on the prod­uct or sub­ject to best effect. Equal­ly the final image is not affect­ed by the the weath­er! A cloudy day or bright sun­light can dra­mat­i­cal­ly effect a room set image when it is shot on location. 

4. Con­sis­ten­cy

As the pho­tog­ra­ph­er can con­trol the light­ing with­in the stu­dio, even images shot many months apart can be recre­at­ed. So when new or extend­ed prod­uct ranges are intro­duced imagery can be matched to ensure consistency. 

5. Space

Often when shoot­ing on loca­tion pho­tog­ra­phers are restrict­ed by the size of a room and often find there is not enough space to set up equip­ment and step back to take pho­tos from the required dis­tance. This can ham­per the qual­i­ty of the final image. 

With­in the stu­dio, pho­tog­ra­phers have the space required to be fur­ther away from the sub­ject, enabling the use of a long lens to elim­i­nate dis­tor­tion or bow­ing of the images. 

6. Logis­tics

Stu­dio pho­tog­ra­phy solves a lot of the logis­ti­cal prob­lems that can arise when shoot­ing on loca­tion. Dri­ve in stu­dios are par­tic­u­lar­ly use­ful as it allows prod­ucts to be loaded and unloaded with ease. Many loca­tions require the removal and replace­ment of exist­ing fur­ni­ture, with clients liable for any dam­age or breakages. 

Room Set Photography Projects:

Hutch Room Set Photography

Hutch are an inter­net based fur­ni­ture retail­er with a pas­sion for inte­ri­or style and home­ly quirks.

Hutch have thou­sands of prod­uct images on their site but need­ed room­set images to bring the site alive. Mod­u­lar room­set com­po­nents and a wide range of floor­ing options allow us to pro­duce cost effec­tive, lifestyle fur­ni­ture room­set photography. 

Fur­ni­ture room set build and pho­tog­ra­phy for Draks

Stu­dio room sets cre­at­ed for Draks fur­ni­ture photography.

Fur­ni­ture Ori­gins Seat­tle range room set photography

Using our mod­u­lar room set pan­el sys­tem we built a styl­ish din­ing room set and pho­tographed Fur­ni­ture Ori­gins lat­est Seat­tle fur­ni­ture range.

The pho­tog­ra­phy went on to be used in a wide range of pro­mo­tion­al mate­r­i­al includ­ing a brochure the com­pa­ny web­site and advertising.

Stu­dio room set fur­ni­ture pho­tog­ra­phy for Corndell

Our pur­pose built pho­tog­ra­phy stu­dio allowed us to cre­ate sev­er­al unique room sets for Corn­dell to dis­play and pho­to­graph their lat­est fur­ni­ture ranges.

Stu­dio fur­ni­ture pho­tog­ra­phy for Strongbow

In-house room set pho­tog­ra­phy for fur­ni­ture ranges by Strongbow.

Room set pho­tog­ra­phy for Kohla Furniture

Our pur­pose built pho­tog­ra­phy stu­dio allowed us to cre­ate sev­er­al unique room sets for Kohla fur­ni­ture to dis­play and pho­to­graph their lat­est bed­room fur­ni­ture ranges.

Sky Cre­ations fur­ni­ture photography

In-house room set fur­ni­ture pho­tog­ra­phy for Sky Creations.

Bis­ley Direct stu­dio room set prod­uct photography

Our pur­pose built pho­tog­ra­phy stu­dio allowed us to cre­ate office like room sets to pho­to­graph Bis­ley Direct office products.

Room set pho­tog­ra­phy for Brita

Kitchen room set build and pho­tog­ra­phy for Bri­ta water fil­ter taps.

Coop­er Callas bath­room room set photography

In-house cre­at­ed bath­room room sets for Coop­er Callas bath­room fur­ni­ture photography.

Class­room room set pho­tog­ra­phy for Morleys

In-house cre­at­ed class­room’ room set for Mor­leys fur­ni­ture photography.

Start Your Photography Project

01869 250 806 enquiries@micrographix.co.uk

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