Catalogue Design from Oxfordshire's most experienced Catalogue Designers

We have been cat­a­logue design­ers for over 23 years. Our inte­grat­ed design and pho­to­graph­ic stu­dios and stream­lined work­flow, devel­oped through years of expe­ri­ence, are per­fect for pro­duc­ing award-win­ning cat­a­logue designs.

Our state-of-the-art pho­to­graph­ic stu­dios house three high qual­i­ty, flex­i­ble dig­i­tal cam­era sys­tems allow­ing for high­ly pro­duc­tive mul­ti­ple shoots where required. Our in-house pho­tog­ra­phers work in col­lab­o­ra­tion with a design stu­dio team of award win­ning cre­ative direc­tors, graph­ic design­ers and art work­ers all with many years of cat­a­logue design experience.

Using spe­cial­ist soft­ware we are able to cre­ate and design cat­a­logues using cloud based prod­uct spread­sheets that you can eas­i­ly man­age. This results in a fast, effi­cient and accu­rate cat­a­logue design and pro­duc­tion process. As an added ben­e­fit, this process also reduces errors and improves con­sis­ten­cy, as the infor­ma­tion is stored and man­aged in a sin­gle source. And, not only does the ini­tial design process become much more effi­cient, but so does updat­ing and reprint­ing your catalogue.

We spe­cialise in pro­duc­ing cat­a­logues for com­pa­nies requir­ing high-end pho­tog­ra­phy and design – cat­a­logue designs that require thought and care to pro­duce. Our pol­i­cy is to take the time to under­stand your com­pa­ny’s prod­ucts, busi­ness and tar­get mar­ket to ensure the suc­cess of the project. The projects below rep­re­sent some of our lat­est work rang­ing from eight to 400+ pages.

How to pro­duce a cat­a­logue efficiently

Cat­a­logue design and pro­duc­tion can be a com­plex under­tak­ing requir­ing excel­lent project man­age­ment skills, graph­ic design exper­tise and foren­sic atten­tion to detail.

Plan­ning and budgeting

First and fore­most a cat­a­logue must pro­vide its read­er with the infor­ma­tion they are seek­ing, it sounds obvi­ous, how­ev­er, it is very easy to miss adding that cru­cial bit of infor­ma­tion in the prod­uct record.

For this rea­son, we would sug­gest that the first part of the cat­a­logue work­flow process should involve research­ing your tar­get audi­ence to ascer­tain exact­ly what it is they need and what is of val­ue to them.

The goal then is to devel­op a design and con­tent plan that best meets the reader’s require­ments with­in the avail­able budget.

To help define this and esti­mate costs we would con­sid­er how much space per prod­uct is required, we would exper­i­ment with lay­outs to arrive at that sweet spot between aes­thet­ics, read­abil­i­ty and pro­duc­tion costs. This will help pro­duce a pag­i­na­tion (an out­line of what’s on each page of the cat­a­logue) and deter­mine the extent (num­ber of pages) of the catalogue.

It would be at this time that we would also con­sid­er nav­i­ga­tion (cat­e­go­ry struc­ture, con­tents, index, stop­per pages) and addi­tion­al con­tent such as a tech­ni­cal area or new prod­uct showcase.

Gath­er­ing and organ­is­ing data

Once the infor­ma­tion required has been estab­lished it’s time to gath­er the assets required (data, copy, illus­tra­tion and imagery). If the data isn’t already avail­able in a data­base or spread­sheet form we would high­ly rec­om­mend organ­is­ing it in this way. It has three main advan­tages: 1. Con­sis­ten­cy of pre­sen­ta­tion, if data is entered into a spread­sheet is is far eas­i­er to ensure con­sis­ten­cy of style and for­mat. 2. Miss­ing or incor­rect­ly entered data is eas­i­er to spot. 3. Once com­plete the data can be linked to InDe­sign to allow auto­mat­ed cat­a­logue production.

Build­ing and artworking

Using soft­ware that inter­faces between a data­base and InDe­sign (our cat­a­logue design soft­ware) it is pos­si­ble to build pages much more effi­cient­ly and accu­rate­ly. If the cat­a­logue is of a larg­er size and is of a reoc­cur­ring nature we would high­ly rec­om­mend this approach.

Once the data has been flowed in it is linked with the source data so not only is it much faster to build the cat­a­logue, but it is also much eas­i­er to edit / amend and is free of and cut and paste errors.

In addi­tion, if the data source is cloud-based mul­ti­ple edi­tors can review and amend the source data which can then be sim­ply synced with the InDe­sign document.

Proof­ing and prepar­ing for print

Once the cat­a­logue has been com­plet­ed it is time for check­ing and proof­ing. There are many sys­tems avail­able to allow col­lab­o­ra­tive proof­ing includ­ing Adobe Acro­bat and goproof’. If this is not required email proof­ing using Acro­bat is sim­ple and cost effec­tive. Many peo­ple how­ev­er find it dif­fi­cult to proof doc­u­ments onscreen, if you are one of them ask your design­er if print­ed proofs are avail­able. We also like to make a mock-up to get an accu­rate feel of the fin­ished document. 

Col­lect­ing the doc­u­ment for print

Although InDe­sign will high­light low res­o­lu­tion or RGB files with­in the doc­u­ment as it is being cre­at­ed we would rec­om­mend that a pre-flight check is car­ried out to make sure all files and ele­ments are suit­able for print. Most print­ers these days pre­fer to receive print ready PDF files. It is impor­tant to liaise with your print­er to obtain the cor­rect set­tings and colour sync pro­file pri­or to cre­at­ing the file. 

Check­ing print­ers proofs

Once the print­er has received your file it will be run through a raster image proces­sor (RIP) to cre­ate print­ers proofs and ulti­mate­ly the plates for the print­ing press. The print­ers proofs can be made avail­able online or print­ed for the client to check. To ensure all con­tent is present we use a tra­di­tion­al proofers trick of over­lay­ing our print­ed copy on top of the print­ers proofs and peel­ing the top copy back­wards and for­wards, our eyes then pick up any dif­fer­ences easily. 

Press pass­ing

These days with very reli­able pre-press sys­tems and colour sync pro­files press pass­ing is very rarely nec­es­sary. How­ev­er if the cat­a­logue con­tains colour crit­i­cal items such as cloth­ing it can be use­ful to vis­it the print­ers with swatch­es of mate­r­i­al and adjust the press to get the best pos­si­ble colour reproduction. 

Con­clu­sion

Design­ing and pro­duc­ing a cat­a­logue can seem daunt­ing, how­ev­er with prop­er plan­ning, care­ful project man­age­ment and a sprin­kling of mag­i­cal graph­ic design dust it does­n’t need to be. 


Catalogue Design from Oxfordshire's most experienced Catalogue Designers Projects:

Cat­a­logue Design for Ocu­ra Health­care Furniture

Cat­a­logue Design for Ocu­ra’s vast range of health­care furniture

Ocu­ra asked Micro­Graphix to imple­ment a rebrand of their mar­ket­ing and com­mu­ni­ca­tions mate­ri­als that would align with their new­ly redesigned website.

At Micro­Graphix our first step is always to take the time to ful­ly under­stand our client’s prod­ucts and objec­tives. After work­ing close­ly with Ocu­ra on the detailed brief our cre­ative team set to work, deliv­er­ing on a com­pre­hen­sive list of require­ments includ­ing: pho­tog­ra­phy, graph­ic design, art­work­ing and print management.

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Quick Guide Pro­jec­tor Cat­a­logue for Hitachi

The pro­duc­tion of Hitachi Dig­i­tal Media Group’s new pro­jec­tor cat­a­logue using Easy­Cat­a­log’ data­base pub­lish­ing software.

Micro­Graphix has designed and print­ed a 38-page, quick-guide cat­a­logue for Hitachi Dig­i­tal Media Group’s (DMG) pro­fes­sion­al pro­jec­tor range, using Adobe® InDe­sign® and InDe­sign® plu­g­in Easy­Cat­a­log’.

Hitachi DMG is respon­si­ble for sup­ply­ing Hitachi TVs, pro­jec­tors, inter­ac­tive flat pan­els, secu­ri­ty solu­tions, sound­bars and dig­i­tal receivers to pro­fes­sion­al cus­tomers across Europe. Hitachi DMG is part of Hitachi Europe Ltd and has pio­neered game-chang­ing, indus­try advances in pro­jec­tor tech­nol­o­gy for cor­po­rate, edu­ca­tion and large venue mar­kets. Micro­Graphix was pleased to pro­duce Hitachi DMG’s new cat­a­logue, util­is­ing all the ben­e­fits of advanced, data­base, pub­lish­ing software.

Micro­Graphix designed a Google sheets spread­sheet to accom­mo­date Hitachi’s prod­uct infor­ma­tion. The sheet links direct­ly into the Easy­Cat­a­log pub­lish­ing pack­age. The prod­uct data is then flowed auto­mat­i­cal­ly into linked for­mat­ted tem­plates in the new cat­a­logue design. Errors are reduced, because text is not re-entered or re-writ­ten, and con­sis­ten­cy is increased across all mar­ket­ing col­lat­er­al and communications. 

Easy­Cat­a­log retains dig­i­tal links to the orig­i­nal data­base so that prod­uct updates, addi­tions and dele­tions are man­aged auto­mat­i­cal­ly. This mas­sive­ly reduces the pro­duc­tion time for sub­se­quent cat­a­logue edi­tions and print runs. In addi­tion, errors spot­ted dur­ing the cat­a­logue pro­duc­tion process can be cor­rect­ed in Easy­Cat­a­log and fed back into the orig­i­nal database.

A range of fea­ture icons, for sim­ple prod­uct ref­er­enc­ing and com­par­i­son, was also intro­duced dur­ing the process.

Micro­Graphix pro­duced the ini­tial cat­a­logue in Eng­lish, fol­lowed by a Ger­man ver­sion. Easy­Cat­a­log is ide­al for mul­ti-lin­gual appli­ca­tions because the visu­al ele­ments of a cat­a­logue remain iden­ti­cal, whilst only the lan­guage part is changed.

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Cat­a­logue and Brochure Pro­duc­tion for JMT

Data­base dri­ven cat­a­logue and brochure pro­duc­tion for JMT’s 800 item strong range

A long stand­ing cus­tomer of Micro­Graphix, JMT has been pro­vid­ing high qual­i­ty design­er fur­ni­ture to the UK and Europe’s lead­ing exhi­bi­tions and events for over 25 years. As part of their Mis­sion POS­SI­BLE’ re-launch, JMT UK asked Micro­Graphix to imple­ment a rebrand of their mar­ket­ing and com­mu­ni­ca­tions mate­ri­als that would align them with the Euro­pean group businesses. 

At Micro­Graphix our first step is to always to take the time to ful­ly under­stand our client’s prod­ucts and objec­tives. After work­ing close­ly with JMT on the detailed brief our cre­ative team set to work, deliv­er­ing on a com­pre­hen­sive list of require­ments includ­ing: pho­tog­ra­phy, data man­age­ment, graph­ic design, art­work­ing and print management. 

In the final analy­sis we shot over 700 images and pro­duced their Design Guide’, a 132 book bound cof­fee table’ cat­a­logue for VIP clients, a Bud­get Guide’, a 24 page stitched pric­ing cat­a­logue and their Prod­uct Guide’ an 8 page roll fold overview brochure.

In all, it took Micro­Graphix 3 months start to fin­ish to deliv­er. We were delight­ed to help JMT with their re-brand mate­ri­als. As you can see from the company’s web­site, they were just as delight­ed with the results!

OES Cal­cu­la­tors

Cat­a­logue design and pro­duc­tion for Oxford Edu­ca­tion­al Supplies

Micro­Graphix design and pro­duce a cat­a­logue for Oxford Edu­ca­tion­al Sup­plies bi-annually. 

Oxford Edu­ca­tion­al Sup­plies are the UK’s lead­ing sup­pli­er of cal­cu­la­tors to the edu­ca­tion sec­tor. It is the lead­ing mar­ket­ing and dis­tri­b­u­tion com­pa­ny for Casio calculators.

For its lat­est edi­tion of its cat­a­logue Oxford Edu­ca­tion­al Sup­plies asked Micro­Graphix to enhance the pre­sen­ta­tion of the Casio prod­ucts. This was part of a wider project we helped Oxford Edu­ca­tion­al Sup­plies with to bet­ter por­tray the strengths of the prod­uct and com­mu­ni­cate its qual­i­ties to its customers.

To achieve this in the prod­uct cat­a­logue we cre­at­ed a series of hero’ pho­tographs for each prod­uct to appear as the lead item on each page. This enhanced the appear­ance of the cal­cu­la­tor, helped com­mu­ni­cate the key aspects of the prod­ucts and increased the desir­abil­i­ty of each piece.

We com­bined the new pho­tog­ra­phy with design and art work­ing tech­niques to cre­ate the 14-page cat­a­logue. The cat­a­logue also includ­ed an extra roll fold out page. We used InDe­sign in com­bi­na­tion with Pho­to­Shop for graph­ic design, page make-up and image edit­ing dur­ing this project.

The Oxford Edu­ca­tion­al Sup­plies cat­a­logue gen­er­ates a large vol­ume of direct sales orders and lead gen­er­a­tion ahead of new school terms and exam­i­na­tions. There­fore, eye-catch­ing design, exact­ing atten­tion to detail and clear mes­sag­ing are to the suc­cess of Oxford Edu­ca­tion­al Supplies.

If you require a cat­a­logue to be designed and pro­duced for your organ­i­sa­tion, we would be hap­py to help. 

Client Testimonial

The new cat­a­logues look absolute­ly stun­ning! Thank you for both of your efforts in pro­duc­ing this mas­ter­piece! If it is a frac­tion as suc­cess­ful com­mer­cial­ly as it is impres­sive aes­thet­i­cal­ly it will be a great job all around.

Christopher T. Poole, Managing Director, Oxford Educational Supplies Oxford Educational Supplies

Aquilant Health­care

Design and cre­ation of a 64 page cat­a­logue. The project includ­ed print management.

Aquilant is a lead­ing provider of spe­cial­ist health­care and sci­en­tif­ic prod­ucts and ser­vices to the health and med­ical sector.

Micro­Graphix were engaged to design and pro­duce a 64-page prod­uct cat­a­logue that focused on acces­sories for endo­scopies. We man­aged the entire cat­a­logue design process from con­cepts through to page com­po­si­tion and print­ing. We ensured the prod­uct cat­a­logue design fol­lowed brand guide­lines, was prac­ti­cal, appeal­ing and easy to digest. 

Aquilant gen­er­ate a large share of its sales leads from its prod­uct cat­a­logues. There­fore, atten­tion grab­bing design, clear lay-out and accu­ra­cy is vital to its success. 

If you require a cat­a­logue designed and pro­duced for your organ­i­sa­tion, we would be hap­py to help. 

CP Elec­tron­ics Catalogue

Cat­a­logue pro­duc­tion for CP Elec­tron­ics includ­ing auto­mat­ed order code sec­tion using Easy­Cat­a­log software.

Micro­Graphix has designed and print­ed a 132-page for CP Elec­tron­ics stand­alone pres­ence detec­tors range, using Adobe® InDe­sign® and InDe­sign® plu­g­in Easy­Cat­a­log’.

Micro­Graphix designed a Google sheets spread­sheet to accom­mo­date CP Elec­tron­ics’ prod­uct infor­ma­tion. The sheet links direct­ly into the Easy­Cat­a­log pub­lish­ing pack­age. The prod­uct data is then flowed auto­mat­i­cal­ly into linked for­mat­ted tem­plates in the new cat­a­logue design. Errors are reduced, because text is not re-entered or re-writ­ten, and con­sis­ten­cy is increased across all mar­ket­ing col­lat­er­al and communications. 

Easy­Cat­a­log retains dig­i­tal links to the orig­i­nal data­base so that prod­uct updates, addi­tions and dele­tions are man­aged auto­mat­i­cal­ly. This mas­sive­ly reduces the pro­duc­tion time for sub­se­quent cat­a­logue edi­tions and print runs. In addi­tion, errors spot­ted dur­ing the cat­a­logue pro­duc­tion process can be cor­rect­ed in Easy­Cat­a­log and fed back into the orig­i­nal database.

All the prod­uct images were shot in-house in our pho­tog­ra­phy stu­dio and we also man­aged the print and deliv­ery for this project.

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Rhubarb Solu­tions Price Guide

Micro­Graphix has designed and pro­duced the annu­al price guide cat­a­logue for Rhubarb Solu­tions since 2011.

Rhubarb Solu­tions is a UK man­u­fac­tur­er of high-qual­i­ty chairs and soft seat­ing ded­i­cat­ed to cre­at­ing seat­ing for every envi­ron­ment. Micro­Graphix ensures that each time we pro­duce a price guide or Rhubarb Solu­tions it is prac­ti­cal, well laid-out and easy to digest. 

We used InDe­sign in com­bi­na­tion with Easy­Cat­a­log for graph­ic design and page make-up dur­ing this project. 

Fur­ther­more, we saved Rhubarb Solu­tions time and mon­ey by using the Easy­Cat­a­log soft­ware that makes the annu­al process of updat­ing prices and design details much more effi­cient. The soft­ware inter­faces between a data­base and InDe­sign enabling a smoother and more accu­rate build of pages. 

In prac­ti­cal terms it means a cat­a­logue can be cre­at­ed quick­er, as it reduces the need to input prices and prod­uct spec­i­fi­ca­tions into the doc­u­ment man­u­al­ly. Since invest­ing in the soft­ware, we have pro­duced the Rhubarb Solu­tions price guide cat­a­logue in almost half the time. Once the cat­a­logue was designed, we com­plet­ed a strin­gent edit­ing and proof-read­ing process to ensure the final prod­uct was perfect. 

If you require a cat­a­logue to be designed and pro­duced for your organ­i­sa­tion, we would be hap­py to help. 

Chiltern Leisure 2019 Crick­et Cat­a­logue Production

Micro­Graphix were delight­ed to be asked to pro­duce Chiltern Leisure’s crick­et cat­a­logue for the 5th time.

Micro­Graphix has worked with Chiltern Leisure since it launched its busi­ness almost ten years ago. Pri­or to that, the own­er had worked with Micro­Graphix on a range of mail order cat­a­logues in the edu­ca­tion sector.

Chiltern Leisure pro­vides per­son­alised gar­ments to state and inde­pen­dent schools, uni­ver­si­ties, sports clubs and com­pa­nies with school-wear, sports­wear, teamwear, work­wear and cor­po­rate wear. Chiltern’s wide-rang­ing cus­tomer base includes many glob­al IT brands, motor rac­ing teams, over­seas sports tours, retail­ers, region­al foot­ball teams, con­struc­tion com­pa­nies, and cor­po­rate events. 

Micro­Graphix designs Chiltern Leisure’s mail order direct response crick­et cat­a­logue for its data­base of schools, uni­ver­si­ties and sports clubs. We pro­duce the 32-page cat­a­logue annu­al­ly and our work always reflects the company’s over­all cre­ative and pro­duc­tion brief. This gives us a thor­ough under­stand­ing of the require­ments and of how the com­pa­ny wants to be portrayed. 

For Chiltern Leisure we work to a cat­a­logue pag­i­na­tion and cre­ate the cat­a­logue blue­print’. We use InDe­sign for graph­ic design and page make-up and Pho­to­shop for image manipulation. 

The Chiltern Leisure Crick­et cat­a­logue gen­er­ates the bulk of its direct orders and lead gen­er­a­tion. There­fore, impact­ful design, atten­tion to detail and bal­ance through­out the cat­a­logue is paramount. 

If you require a cat­a­logue designed and pro­duced for your busi­ness, we would be hap­py to help. 

Client Testimonial

Micro­Graphix always move heav­en and earth for us and have nev­er let us down. They re-fresh and pro­duce our mul­ti­ple cat­a­logues every year and each time they get bet­ter and bet­ter. The team are excep­tion­al­ly tal­ent­ed and are always at the fore­front of best prac­tice and new tech­nol­o­gy. Fur­ther­more, they real­ly care, we view them as an exten­sion of our mar­ket­ing depart­ment and a true part­ner of Chiltern Leisure.

Simon Lambourne, Director, Chiltern Leisure Chiltern Leisure
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Lux­u­ry Bath­room Furniture

The brief was to cre­ate an iden­ti­ty and cat­a­logue to reflect the qual­i­ty and style of a brand new range of bath­room fur­ni­ture brought to the UK by Coop­er Callas.

Suzu­ki Motor­cy­cles Cloth­ing and Accessories

Pho­tog­ra­phy, design and pro­duc­tion of Suzu­ki Cloth­ing and Acces­sories cat­a­logue. The project includ­ed print management.

SUZU­KI motor­cy­cles and more recent­ly cars and ATVs have been in the UK since 1963. In 2006 SUZU­KI moved to Mil­ton Keynes, short­ly after­wards we were cho­sen to pro­duce their cloth­ing and acces­sories cat­a­logue design. The 56 page cat­a­logue design strict­ly adhered to cor­po­rate guide­lines to ensure it fit­ted into the exist­ing range of avail­able cat­a­logues. Pho­tog­ra­phy and print man­age­ment was also car­ried out by us to ensure a pain­less end to end service. 

Kemp­pi Weld­ing Equipment

Pho­tog­ra­phy, image manip­u­la­tion, design and pro­duc­tion of a 52 page catalogue.

Kemp­pi, is a Finnish com­pa­ny, found­ed in 1949. The com­pa­ny is a man­u­fac­tur­er of high qual­i­ty weld­ing equip­ment. The com­pa­ny has sub­sidiaries in 13 coun­tries and sales offices and retail­ers in over 70

Micro­Graphix were very pleased to be asked to pro­duce their prod­uct cat­a­logue design. A chal­lenge due to the dif­fer­ing scale of the prod­uct range and tech­ni­cal infor­ma­tion required. After exper­i­ment­ing with lay­outs a solu­tion was found that was both aes­thet­i­cal­ly pleas­ing and infor­ma­tive and rolled out for the range.

Tri­umph Motor­cy­cles Accessories

Pho­tog­ra­phy, design and pro­duc­tion of 72 page acces­sories prod­uct catalogue.

Tri­umph Motor­cy­cles are an icon­ic brand with a long and dis­tin­guished her­itage. Today the brand cel­e­brates its past whilst embrac­ing the future through design, engi­neer­ing and a pas­sion for riding. 

Per­son­al­i­sa­tion is an increas­ing aspect of motor­cy­cle own­er­ship, Tri­umph sat­is­fies the demand with a huge range of motor­cy­cle acces­sories and rid­er cloth­ing. Micro­Graphix has been work­ing with Tri­umph since 2007 pro­duc­ing brochure designs, adver­tise­ments and photography.

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