Logo and Brand Identity Design
From start-up companies in search of a corporate identity, to existing businesses in need of re-branding, we have the experience to create the right image for your business — whatever its requirements. Our team can design and produce everything from company logos and stationery, through to full brand identities and guidelines documents.
Why brand design is important?
Establishes Brand Identity
Good logo and brand identity design creates a distinct and recognisable visual language for your business, helping it stand out in a crowded marketplace.
Builds Trust and Loyalty
A professional and consistent branding design fosters trust and loyalty amongst your customers, making them more likely to choose and stick with your brand.
Enhances Perceived Value
Effective brand identity design communicates quality and reliability, enhancing the perceived value of your brand’s products or services.
Supports Marketing Efforts
A cohesive brand identity design ensures that all your marketing materials are visually aligned, amplifying your brand’s message and increasing the effectiveness of marketing campaigns.
Influences Consumer Behavior
A well-designed brand identity can evoke emotions and create strong connections with your consumers, influencing their purchasing decisions and driving engagement.
Creative Stages of Brand identity Design
Research and Discovery
This initial stage involves gathering detailed information about the brand, its target audience, competitors, and market trends. Understanding the brand’s mission, values, and unique selling points lays the foundation for the design process.
Brand Strategy Development
Based on research insights, a strategic framework is created to define the brand’s positioning, messaging, and overall vision. This strategy guides the design direction, ensuring alignment with the brand’s objectives and target audience.
Concepts and Design Development
Our designers brainstorm and create initial logo and brand identity design concepts that represent the brand. This stage includes sketching and refining the chosen concept into detailed designs, including the logo design, color palette, and typography, forming a cohesive and versatile design system.
Implementation
The final logo and brand idenity design is applied across all brand materials, such as stationary, website, vehicle livery and building signage, for example.