Website Designers

We cre­ate bespoke, hand craft­ed web­sites that are built with your busi­ness goals and cus­tomer needs in mind. Our in-house web­site design­ers and devel­op­ers work togeth­er to solve the design and tech­ni­cal chal­lenges your web­site presents.

Our in-house team includes dig­i­tal mar­ket­ing pro­fes­sion­als with Google cer­ti­fied exper­tise in both Google Ana­lyt­ics, and Mobile Site Devel­op­ment. Util­is­ing their expert knowl­edge they can help you nav­i­gate the com­plex­i­ties of Google Ana­lyt­ics, gain new insights about your site’s per­for­mance, and learn what users are doing and look­ing for on your website.

Cre­at­ing an effec­tive mobile UX for your web­site is a pri­or­i­ty for us and our expert team are guid­ed by Google’s best prac­tis­es for cre­at­ing, man­ag­ing and opti­mis­ing your mobile web­site, help­ing you to achieve the best mobile expe­ri­ence for visitors.

Con­tent Man­age­ment Sys­tems (CMS)

A Con­tent Man­age­ment Sys­tem (CMS) allows an admin­is­tra­tor to update the con­tent of a web­site with­out hav­ing to have any cod­ing knowl­edge. A good CMS makes edit­ing your web­site intu­itive and easy, and saves hav­ing to con­tact an exter­nal part­ner to make sim­ple changes. We’ve worked with quite a few and even built our own when the project called for it.

Sta­t­ic Websites

A sta­t­ic web­site is one that is hand cod­ed and does­n’t fea­ture any dynam­ic con­tent. This means when changes are made they have to be done man­u­al­ly, by some­one with expe­ri­ence (usu­al­ly the web­site design­ers). This works for sin­gle page web­sites and small projects that need to get off the ground quickly.

Respon­sive Websites

A respon­sive web­site adapts its con­tent and design to the screen size it’s being viewed on. It means your web­site looks great and is user-friend­ly even if you’re using it on your phone. Why is it impor­tant? Because a grow­ing num­ber of vis­its to your site will like­ly come from mobile users. Google also knows this and now takes into account your web­sites mobile-friend­li­ness when rank­ing it in search results.

Website Designers Projects:

Oxford Optron­ix web­site redesign and rebuild

Oxford Optron­ix has been serv­ing life-sci­en­tists with world-class instru­men­ta­tion for over 30 years. As the com­pa­ny con­tin­ues to grow and inno­vate, they need a web­site that can grow with them.

The pre­vi­ous web­site was built on a cus­tom con­tent man­age­ment sys­tem (CMS) which, because of its lim­i­ta­tions and unin­tu­itive inter­face, became hard­er to man­age over time. Although the cus­tom CMS could the­o­ret­i­cal­ly be changed to suit the needs of the con­tent and its edi­tors, mak­ing changes relied on the sole devel­op­er. This meant changes were sub­ject to his avail­abil­i­ty and costs, and meant that future changes would be prob­lem­at­ic if the devel­op­er was no longer avail­able.

In light of these dis­cus­sions, we sug­gest­ed Craft CMS, a com­mer­cial­ly avail­able CMS with a large com­mu­ni­ty of devel­op­ers and sup­port. The flex­i­bil­i­ty and frame­work of the CMS would allow us to expand and iter­ate on the web­site to keep pace with the evolv­ing prod­uct line.

Build­ing on our design teams rebrand­ing work, the web­site was craft­ed to reflect the new direc­tion and more mod­ern aes­thet­ic of the Oxford Optron­ix brand. We worked on improv­ing the struc­ture, hier­ar­chy and leg­i­bil­i­ty of the com­plex prod­uct infor­ma­tion for both mobile and desk­top envi­ron­ments.

Prod­uct infor­ma­tion and doc­u­men­ta­tion, pre­vi­ous­ly on mul­ti­ple domains and CMS’s, were com­bined and can now be man­aged from sin­gle place, ensur­ing con­sis­ten­cy and main­tain­abil­i­ty.

The rebuild pre­sent­ed an oppor­tu­ni­ty to analyse and improve the website’s search engine opti­mi­sa­tion. Our in-house Google experts car­ried out an audit of the site and pro­duced a strat­e­gy for growth. These sug­ges­tions were imple­ment­ed into the build stage in com­bi­na­tion with sig­nif­i­cant per­for­mance increases.

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Jacuzzi Hot Tub Stu­dio web­site design

With show­rooms in Oxford­shire, Glouces­ter­shire and the West Mid­lands, Hot Tub Stu­dio are one of the UK’s lead­ing dis­trib­u­tors of Jacuzzi® hot tubs and swim spas. Unfor­tu­nate­ly, their old web­site was­n’t serv­ing cus­tomers to the high stan­dard they were used to when vis­it­ing these showrooms.

The ini­tial audit of the old web­site uncov­ered some key areas of frus­tra­tion for both cus­tomers and the Hot Tub Stu­dio (HTS) team. First­ly the web­site was very slow to load, which was not only frus­trat­ing to users but was very like­ly hurt­ing the search engine vis­i­bil­i­ty. Sec­ond­ly, built on a pletho­ra of Word­Press plu­g­ins and restric­tive tem­plates, the web­site was unre­li­able for cus­tomers and hard to manage/​update for the team. Final­ly, the dat­ed aes­thet­ic of the web­site did­n’t reflect the pre­mi­um prod­ucts and ser­vice that Hot Tub Stu­dio offer.

After out­lin­ing the goals for the rebuild, we began the process by restruc­tur­ing and refor­mat­ting the prod­uct infor­ma­tion to make it eas­i­er to nav­i­gate and under­stand. Work­ing with the exten­sive prod­uct knowl­edge of the HTS team, we import­ed the real prod­uct infor­ma­tion into Craft CMS so we could design and pro­to­type the new site with accu­rate infor­ma­tion. Design­ing and build­ing the site in par­al­lel allowed us to iter­ate quick­ly and share our progress regularly. 

The new web­site design ful­fils to key project goals. First­ly, it instills con­fi­dence in the brand through a more con­sis­tent and con­sid­ered aes­thet­ic. Sec­ond­ly, it focus­es on mak­ing it easy for the cus­tomer to find the ide­al hot tub and presents a clear call to action; either to see it in a show­room or make an enquiry.

The enquiry sys­tem in the CMS is also inte­grat­ed into the Sharp­Spring cus­tomer rela­tion­ship man­age­ment (CRM) soft­ware used by Hot Tub Stu­dio, allow­ing them to retain the cus­tomer man­age­ment work­flow already in place.

In addi­tion to the enhance­ments to the man­age­ment of the site, the rebuild pro­vid­ed an oppor­tu­ni­ty to improve both the usabil­i­ty and per­for­mance of the site for customers. 

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ECO­PAC Pow­er web­site design and build

Eco­pac Pow­er offers the UK’s largest range of AC-DC pow­er sup­plies, stock­ing and man­ag­ing thou­sands of prod­ucts. Mak­ing a prod­uct cat­a­logue of that size acces­si­ble, dis­cov­er­able and nav­i­ga­ble is no easy task.

Eco­pac came to us with the inten­tion of upgrad­ing their exist­ing web­site, to improve the speed, usabil­i­ty and appear­ance of a now dat­ed resource. After in-depth dis­cus­sions with the Eco­pac team, we set about famil­iaris­ing our­selves with the com­plex prod­uct lines and devis­ing a plan to struc­ture and present the large amount of data involved.

Pro­vid­ed with data exports from the old web­site, we were able to manip­u­late and import the data into the new CMS sys­tem; group­ing and ratio­nal­is­ing the prod­uct ranges in a way that made sense to the end user. Hav­ing this prod­uct data ear­ly on in the design and devel­op­ment process meant we could mod­el the real con­tent and account for the wide array of require­ments the infor­ma­tion presented.

We devel­oped a fil­ter­ing and cat­e­gori­sa­tion sys­tem that allowed cus­tomers to refine their search and quick­ly find the prod­ucts they were look­ing for. We also pro­vid­ed ways for cus­tomers to make enquiries at the oppor­tune moment; increas­ing the like­li­hood of cus­tomer enquiries.

The web­site design we devel­oped focused on improv­ing the usabil­i­ty, struc­tur­ing and pre­sent­ing prod­uct infor­ma­tion in a clear and suc­cinct way. The updat­ed design of the site also improved brand con­fi­dence by pre­sent­ing a pro­fes­sion­al, con­sis­tent and uni­fied visu­al style.

In addi­tion to the main web­site, Eco­pac also ran an addi­tion­al brand­ed site with a sub­set of prod­ucts. As part of the project, we were tasked with upgrad­ing this web­site in par­al­lel, poten­tial­ly dou­bling the com­plex­i­ty. Using the Craft CMS plat­form, we were able to merge the man­age­ment of these two sites and man­age both from a sin­gle CMS instal­la­tion. This saved time, effort and dupli­cat­ed data.

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Sum-It web­site re-design

Sum-It, the UK’s lead­ing pro­duc­ers of inte­grat­ed farm man­age­ment soft­ware, had great suc­cess with their orig­i­nal web­site that we built for them back in 2012. It had helped them achieve mul­ti­ple #1 search rank­ings with Google. But its age was begin­ning to show.

As we were also work­ing on a re-brand (includ­ed new typog­ra­phy, images, colour palette, and cre­ation of a suite of icons & new logos), it was an ide­al time to also redesign and rebuild the Sum-It website.

Build­ing on our design teams rebrand­ing work, the web­site was craft­ed to reflect the new direc­tion and more mod­ern aes­thet­ic of the refreshed Sum-It brand. For the site CMS we sug­gest­ed Craft CMS, a com­mer­cial­ly avail­able CMS with a large com­mu­ni­ty of devel­op­ers and sup­port. The flex­i­bil­i­ty and frame­work of the CMS would allow us to expand and iter­ate on the web­site to keep pace with a new prod­uct range that was planned for release in 2022.

The rebuild pre­sent­ed an oppor­tu­ni­ty to analyse and finesse the website’s search engine opti­mi­sa­tion. Our in-house Google experts car­ried out an audit of the site and pro­duced a strat­e­gy to ensure the site con­tin­ued to dom­i­nate the rank­ings for their indus­try. These sug­ges­tions were imple­ment­ed into the build stage in com­bi­na­tion with sig­nif­i­cant per­for­mance increas­es that we were able to achieve by using the lat­est tech­niques and technologies.

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Sev­ern Trent web­site design

Respon­sive web­site design and build for Sev­ern Trent Green Pow­er and Sev­ern Trent Connect.

Sev­ern Trent Water is one of the largest of the 10 reg­u­lat­ed water and sew­er­age com­pa­nies in Eng­land and Wales. They pro­vide high qual­i­ty ser­vices to more than 4.3 mil­lion homes and busi­ness­es in the Midlands.

First­ly, we were tasked with build­ing a new site for their Green Pow­er busi­ness unit — the largest com­bined food waste recy­cler and com­post­ing busi­ness­es in the UK

Fol­low­ing the suc­cess of the Green Pow­er site build we were invit­ed to re-build an exist­ing site for Sev­ern Trent Con­nect that need­ed to be both respon­sive, and much more close­ly aligned to the Sev­ern Trent brand. The new ST Con­nect site pro­vides cus­tomer ser­vice infor­ma­tion for both house­hold & busi­ness cus­tomers, and a host of infor­ma­tion for devel­op­ers need­ing help with the com­plex reg­u­la­tions around waste water and drainage for new hous­ing developments.

Both sites are built on the Craft CMS plat­form that lets users eas­i­ly and quick­ly update all areas of their websites.

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Kings­ley eCom­merce web­site design

CMS dri­ven, respon­sive eCom­merce web­site for Range Rover Clas­sic restor­ers Kingsley.

Fol­low­ing the cre­ation of their cor­po­rate web­site, Kings­ley com­mis­sioned us to design and build their parts sales web­site to launch their e‑commerce business.

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A rein­vig­o­rat­ed web­site design for reborn Range Rover Classics

When you do some­thing as exten­sive and com­plex as Kings­ley Cars do, you need to some­how trans­late that com­plex­i­ty into a sim­ple-to-use web­site. We part­nered with Kings­ley to help solve that problem.

There are very few com­pa­nies in the world that can do what Kings­ley do. Restor­ing Range Rover Clas­sics in such a con­sid­ered and exact­ing way is a painstak­ing labour of love. As a result, Kings­ley are sought out by clients around the globe.

In order to be found by these clients, and to com­mu­ni­cate this val­ue, Kings­ley need­ed a new web­site. A web­site that would clar­i­fy their exten­sive restora­tion offer­ing and present them in a way that did jus­tice to their detail ori­en­tat­ed approach.

In the explorato­ry phase, our team worked close­ly with Kings­ley to ratio­nalise their ser­vices and cre­ate a struc­ture for the new web­site that would remain approach­able. Rather than start­ing with the pre-exist­ing struc­ture that had become bloat­ed over the years, we removed, con­sol­i­dat­ed and refined sec­tions and pages to cre­ate an organ­ised and usable sitemap.

With this foun­da­tion, we were able to begin rapid­ly pro­to­typ­ing and wire fram­ing the web­site to test our ideas in con­text. Dur­ing this process the client was able to see our progress on the devel­op­ment site, and give time sen­si­tive feed­back to keep the project momen­tum going.

In par­al­lel to the web­site devel­op­ment, we also co-ordi­nat­ed mul­ti­ple pho­to shoots with our in-house pho­tog­ra­phy team to pro­duce much need­ed imagery for the website.

Work­ing with our CMS of choice (Craft CMS), we cre­at­ed a flex­i­ble con­tent cre­ation tools that allowed our con­tent edi­tors and the client to add to and amend the web­site dur­ing design and devel­op­ment. The effi­cien­cy of this approach meant we were able to com­plete the web­site design and build in tan­dem and come in on time and on budget.

Client Testimonial

We approached Micro­Grapix ini­tial­ly for stu­dio pho­tog­ra­phy which has slow­ly matured into them tak­ing care of our online pres­ence from web­site to YouTube and email. They are straight talk­ing, tru­ly pro­fes­sion­al, decent guys to deal with and have pro­duced the first web­site that I am absolute­ly delight­ed with and more impor­tant­ly works!

Damon Oorloff, Managing Director, Kingsley Cars Kingsley Cars
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Stone­bridge web­site design

Stone­bridge pre­formed wood­en com­po­nents can be found in all kinds of prod­ucts, from fur­ni­ture and seat­ing com­po­nents to trans­port interiors.

Stone­bridge first came to us in 2011 look­ing for a new web­site that would pro­vide eas­i­ly acces­si­ble infor­ma­tion about their com­plex press tool library and prod­uct range. We built a cus­tom made con­tent man­age­ment sys­tem (CMS) that allowed them to upload, and update press tools, prod­ucts and sup­ple­men­tary infor­ma­tion, and also add news arti­cles to the site.

The new web­site also ensured the Stone­bridge brand was faith­ful­ly trans­lat­ed online and the right first impres­sion cre­at­ed for new cus­tomers. To do this, Stone­bridge utilised our oth­er in-house ser­vices, com­mis­sion­ing design, pho­tog­ra­phy and illus­tra­tion. A bespoke set of illus­tra­tions and icons were cre­at­ed to add clar­i­ty to the tech­ni­cal dia­grams that make up their online press tool library. And a pho­to­shoot was under­tak­en to give insight into their facil­i­ties, team and pro­duc­tion process.

Togeth­er with the Stone­bridge team, in the Spring of this year, we began a review of the site with a view to build­ing a new ver­sion of the site for 2018 that would take advan­tage of the lat­est respon­sive web tech­nolo­gies and CMS plat­forms, allow­ing us to build both a mobile friend­ly and mul­ti-lin­gual web­site. In prepa­ra­tion for the alter­nate lan­guage ver­sions we com­mis­sioned pro­fes­sion­al trans­la­tions of all the text on the site.

Built with Craft CMS, all areas of the new site (in mul­ti­ple lan­guages) can be man­aged by the client. The con­tent man­age­ment sys­tem is easy to use, fea­tures live pre­views, flex­i­ble con­tent and a whole host of fea­tures that our clients real­ly appre­ci­ate. But most of all it means the site can be eas­i­ly main­tained and updated.

An addi­tion­al com­plex­i­ty came about with the require­ment for the Slo­va­kian ver­sion of the site to be host­ed on a sep­a­rate domain (green​form​-so​.sk). Our devel­op­ment team were able to con­fig­ure a solu­tion for this — enabling man­age­ment of the Eng­lish, Ger­man and Slo­va­kian sites from a sin­gle CMS con­trol panel.

Client Testimonial

Micro­graphix came high­ly rec­om­mend­ed by one of their exist­ing cus­tomers to us. They designed and built our web­site back in 2011 and have con­tin­ued to host it along with our domain names.

We have been very impressed with how Micro­Graphix have han­dled our account at all times, specif­i­cal­ly with our rebrand­ing in 2015. They have always been proac­tive and have deliv­ered on time every time.

John Green, Joint Managing Director, Stonebridge Stonebridge
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Bai­ley Rac­ing web­site design and build

Respon­sive web­site design and build for Bai­ley Rac­ing, an Oxford­shire based com­pa­ny spe­cial­is­ing in Thor­ough­bred Race­horse ownership.

A sim­ple, scrolling web­site was required to show off the key areas of their busi­ness and dri­ve vis­i­tors to the sales sec­tion or to get in con­tact. Built on the Craft CMS plat­form Bai­ley rac­ing can update and edit all areas of the site.

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CST Glob­al web­site design and build

CMS dri­ven, Respon­sive web­site design and build for CST Glob­al, an inde­pen­dent, vol­ume-pro­duc­er of semiconductors

CST Glob­al pro­vides both a cus­tom foundry ser­vice, as well as a range of high-vol­ume, stan­dard laser prod­ucts for the opti­cal com­mu­ni­ca­tions markets.

Our in-house design and devel­op­ment teams worked close­ly to design and build the web­site with­in a very tight time frame. Because the site is com­plete­ly CMS dri­ven, amend­ments to the pages and can be made instantly. 

The site is mobile friend­ly, served over SSL and much quick­er to load than the pre­vi­ous site; all things that cus­tomers and Google appreciate. 

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Web­site design and data man­age­ment for CP Electronics

Much more than a sim­ple web­site design the CP Elec­tron­ics project is the cul­mi­na­tion of months of plan­ning and data management.

A long-stand­ing and val­ued client who embrace inno­v­a­tive tech­nolo­gies to design and deliv­er ener­gy-sav­ing con­trols, CP Elec­tron­ics approached Micro­Graphix with a request to build a bespoke con­tent man­age­ment sys­tem that would pro­vide their staff and cus­tomers with quick access to prod­uct infor­ma­tion and tech­ni­cal support.

The scale and com­plex­i­ty of infor­ma­tion involved (180 cat­e­gories of prod­ucts and sub prod­ucts) demand­ed the high­est lev­els of accu­ra­cy from our in house team, from ear­ly archi­tec­ture plan­ning through to data­base man­age­ment and web­site development.

Project com­plete, we are proud of the results. CP Elec­tron­ics now have a unique con­tent man­age­ment sys­tem that looks great, offers excel­lent func­tion­al­i­ty and is eas­i­ly main­tained. It encom­pass­es User Man­age­ment, News & Projects, Stock­ist Find­er (UK & Inter­na­tion­al) and a Sup­port Ser­vices sec­tion (includ­ing soft­ware down­loads, user guide search and ener­gy sav­ings calculator).

The sys­tem also man­ages over 300 pdfs; auto­mat­i­cal­ly gen­er­ates part code descrip­tions and pro­vides a com­plete set of tech­ni­cal data for each part, allow­ing auto­mat­ic pro­duc­tion of lit­er­a­ture via the Easy­cat­a­log Inde­sign plugin.

Client Testimonial

We’ve been work­ing with Micro­Graphix since 2007 and need­less to say every area of the team, from graph­ic design and pho­tog­ra­phy, to dig­i­tal media has deliv­ered the goods time and again. Out-of-the-box think­ing, real world prac­ti­cal­i­ty, unique­ness and atten­tion to detail are always brought to the table.

Mike Brooks, Marketing Manager, CP Electronics CP Electronics
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NSSE ecom­merce web­site design

CMS dri­ven, respon­sive ecom­merce web­site for pow­er pro­tec­tion spe­cial­ists NSSE.

NSSE’s pre­vi­ous web­site had­n’t pro­gressed for a cou­ple of years and need­ed an update. Through a rec­om­men­da­tion, NSSE chose Micro­Graphix to tack­le the redesign and rebuild. The update pro­vid­ed an oppor­tu­ni­ty to add new func­tion­al­i­ty, name­ly an e‑commerce store, and to address the both the brand­ing and user experience.

After com­plet­ing the plan­ning stage, in which the site archi­tec­ture and con­tent plan were pro­duced, we began defin­ing the visu­al com­po­nents. Tak­ing an evo­lu­tion­ary approach, we built upon NSSE’s exist­ing brand­ing, refin­ing colours, typog­ra­phy, iconog­ra­phy and imagery to ele­vate the aes­thet­ic to where the com­pa­ny aspired to be.

A visu­al direc­tion was agreed upon quick­ly and allowed us to start devel­op­ing pro­to­types ear­ly on. Com­pa­ny stake­hold­ers were able to view the pro­to­types in con­text (in the brows­er and on mobile) and get a sense for how the site would func­tion. This allowed for mean­ing­ful feed­back, which was essen­tial for keep­ing momen­tum on the project.

Built with Craft CMS and Craft Com­merce, all areas of the site, includ­ing the store, can be man­aged by the client. The con­tent man­age­ment sys­tem is easy to use, fea­tures live pre­views, flex­i­ble con­tent and a whole host of fea­tures that our clients real­ly appre­ci­ate. But most of all it means the site can be eas­i­ly main­tained and updated.

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Asnew Uphol­stery respon­sive web­site design

Asnew Uphol­stery opens the site visitor’s eyes to the vast pos­si­bil­i­ties for home fur­ni­ture renew­al offered by this craft-led fam­i­ly business.

With the help of our in-house pho­tog­ra­ph­er, we cap­tured the before and after of the reuphol­stery process. Then mak­ing use of the inter­ac­tiv­i­ty the web pro­vides, we cre­at­ed a way for cus­tomers to see this trans­for­ma­tion happen. 

The result was far more engag­ing than a sim­ple side-by-side image. It real­ly encour­ages poten­tial cus­tomers to see the crafts­man­ship and atten­tion to detail that goes into mak­ing a piece as good as new. In addi­tion to this impor­tant show­case, the web­site also details the ser­vices Asnew pro­vide and an insight into the team and process that makes it all pos­si­ble. As a con­se­quence vis­its to the site and enquiries have increased dramatically.

An embed­ded show­case video was also filmed on loca­tion by our video pro­duc­tion team – one of the extra ben­e­fits of work­ing with the mul­ti-dis­ci­plined Micro­Graphix team.

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Ultra­flex web­site design

As with many busi­ness­es, Ultra­flex have a com­plex and tech­ni­cal prod­uct offer­ing. Organ­is­ing that prod­uct information​and pre­sent­ing it in an approach­able way is no easy task, and is often where off-the-shelf web­sites fall short.

After get­ting to know the Ultra­flex prod­uct offer­ing, we began map­ping out the struc­ture of the new site and plan­ning the types of con­tent need­ed to com­mu­ni­cate the essen­tial infor­ma­tion. With a clear set of require­ments estab­lished, we chose to work with a Craft CMS, a full-fea­tured and flex­i­ble con­tent man­age­ment sys­tem that would com­pli­ment the planned struc­ture and allow for future evolution.

Using our page builder (devel­oped for Craft CMS), edi­tors of the Ultra­flex web­site were able to quick­ly assem­ble pages with a vari­ety of dif­fer­ent con­tent types and pre-built com­po­nents (images, slideshows, tables, text, quotes etc). These pages could then be eas­i­ly cat­e­gorised and grouped using Craft CMS’s intu­itive cat­e­go­ry and rela­tion­ship features. 

By build­ing the web­site with reusable com­po­nents we were able to add and man­age the con­tent effi­cient­ly and con­sis­tent­ly through­out the process. This work­flow, in com­bi­na­tion with mul­ti­ple team mem­bers being able to edit the con­tent at once, meant the site came in on time and with­in budget. 

The web­site is also engi­neered for per­for­mance, an increas­ing­ly impor­tant fac­tor for both user sat­is­fac­tion and search rank­ings. Cou­pled with our indus­try lead­ing web­site host­ing, the web­site scores very high­ly on Google’s speed tests; some­thing that many tem­plate sites fail to do. The result­ing web­site is a per­for­mant, func­tion­al and easy to navigate.

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