Website Design & Development

We create bespoke, hand-crafted websites that are built with your business goals and customer needs in mind.

Our in-house team includes digital marketing professionals with Google certified expertise in both Google Analytics, and Mobile Site Development. Utilising their expert knowledge they can help you navigate the complexities of Google Analytics, gain new insights about your site’s performance, and learn what users are doing and looking for on your website.

Creating an effective mobile UX for your website is a priority for us and our expert team are guided by Google’s best practises for creating, managing and optimising your mobile website, helping you to achieve the best mobile experience for visitors.

Content Management Systems (CMS)

A Content Management System (CMS) allows an administrator to update the content of a website without having to have any coding knowledge. A good CMS makes editing your website intuitive and easy, and saves having to contact an external partner to make simple changes. We’ve worked with quite a few and even built our own when the project called for it.

Static Websites

A static website is one that is hand coded and doesn’t feature any dynamic content. This means when changes are made they have to be done manually, by someone with experience (usually the website designers). This works for single page websites and small projects that need to get off the ground quickly.

Responsive Websites

A responsive website adapts its content and design to the screen size it’s being viewed on. It means your website looks great and is user-friendly even if you’re using it on your phone. Why is it important? Because a growing number of visits to your site will likely come from mobile users. Google also knows this and now takes into account your websites mobile-friendliness when ranking it in search results.

Website Design & Development Projects:

New Asnew Upholstery website design

Asnew Upholstery opens the site visitor’s eyes to the vast possibilities for home furniture renewal offered by this craft-led family business. We were approached to redesign their current site to include their brand new furniture range.

With the help of our in-house photographer, we captured the before and after of the reupholstery process. Then making use of the interactivity the web provides, we created a way for customers to see this transformation happen. 

The result was far more engaging than a simple side-by-side image. It really encourages potential customers to see the craftsmanship and attention to detail that goes into making a piece as good as new. In addition to this important showcase, the website also details the services Asnew provide and an insight into the team and process that makes it all possible. As a consequence visits to the site and enquiries have increased dramatically.

An embedded showcase video was also filmed on location by our video production team – one of the extra benefits of working with the multi-disciplined MicroGraphix team.

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Transense website design and build

Transense develops and supplies innovative sensor technology and measurement solutions to world leading companies.

Following the hacking’ of their previous Wordpress website, Transense came to us to re-build the website, and with it, their online reputation.

Our Google experts immediately began work on undoing the damage done by the Wordpress hack and advising the Transense team as to what steps they could take. Alongside this work, our design and development team began planning the site rebuild.

To increase security and improve authoring experience we chose to rebuild the website using Craft CMS. The rebuild also presented an opportunity to consolidate three websites into one, reducing operating costs, making management more efficient and unifying design language. 

The design centres around a modular component based system that allows the Transense team to construct pages based around the content. These pages can then be easily grouped and categorised by the client to create the desired structure and hierarchy. 

The website houses everything from product information to white papers to investor information. With the help of the instructional videos produced for the client, all this content is easily managed in-house using the CMS.

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Website design and development for Ocu­ra Health­care Furniture

An existing client, Ocura, one of the UK’s biggest suppliers of healthcare furniture, asked us to build their new website.

Our in-house design and development teams worked closely together to build the website, which contains nearly 600 products and 6,000 images. The website includes a quote/​request system linked to the client’s CRM platform. The project also involved product videos, 360 degree spins, photography and composite image creation.

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Oxford Optronix web­site redesign and rebuild

Oxford Optronix has been serving life-scientists with world-class instrumentation for over 30 years. As the company continues to grow and innovate, they need a website that can grow with them.

The previous website was built on a custom content management system (CMS) which, because of its limitations and unintuitive interface, became harder to manage over time. Although the custom CMS could theoretically be changed to suit the needs of the content and its editors, making changes relied on the sole developer. This meant changes were subject to his availability and costs, and meant that future changes would be problematic if the developer was no longer available.

In light of these discussions, we suggested Craft CMS, a commercially available CMS with a large community of developers and support. The flexibility and framework of the CMS would allow us to expand and iterate on the website to keep pace with the evolving product line.

Building on our design teams rebranding work, the website was crafted to reflect the new direction and more modern aesthetic of the Oxford Optronix brand. We worked on improving the structure, hierarchy and legibility of the complex product information for both mobile and desktop environments.

Product information and documentation, previously on multiple domains and CMS’s, were combined and can now be managed from single place, ensuring consistency and maintainability.

The rebuild presented an opportunity to analyse and improve the website’s search engine optimisation. Our in-house Google experts carried out an audit of the site and produced a strategy for growth. These suggestions were implemented into the build stage in combination with significant performance increases.


KonigOutdoor website design

To coincide with the launch of the KönigOut­door range we were asked to build a new website to showcase the modular outdoor kitchen range, together with stone finishes and outdoor kitchen appliances. The home page features a full screen video produced by our video production team that features stunning drone footage of one of KönigOut­door’s fabulous outdoor kitchens.

KönigOut­door was devel­oped by König­stone to pro­vide a com­plete out­door kitchen range. Stone work­tops, doors and cladding pan­els com­bine with weath­er­proof cup­boards, struc­ture and fin­ish­ings. Mar­ket-lead­ing spe­cialised appli­ances, and an occa­sion­al inte­gra­tion of nat­ur­al cedar wood, give a tru­ly sophis­ti­cat­ed solu­tion for mod­ern out­door living.

Our in-house design and devel­op­ment teams worked close­ly to design and build the web­site, together with a promotional video and brochure in time for the launch at a prestigious trade show. Built on the Craft CMS plat­form KönigOut­door can update and edit all areas of the site themselves.


Jacuzzi Hot Tub Studio website design

With showrooms in Oxfordshire, Gloucestershire and the West Midlands, Hot Tub Studio are one of the UK’s leading distributors of Jacuzzi® hot tubs and swim spas. Unfortunately, their old website wasn’t serving customers to the high standard they were used to when visiting these showrooms.

The initial audit of the old website uncovered some key areas of frustration for both customers and the Hot Tub Studio (HTS) team. Firstly the website was very slow to load, which was not only frustrating to users but was very likely hurting the search engine visibility. Secondly, built on a plethora of WordPress plugins and restrictive templates, the website was unreliable for customers and hard to manage/​update for the team. Finally, the dated aesthetic of the website didn’t reflect the premium products and service that Hot Tub Studio offer.

After outlining the goals for the rebuild, we began the process by restructuring and reformatting the product information to make it easier to navigate and understand. Working with the extensive product knowledge of the HTS team, we imported the real product information into Craft CMS so we could design and prototype the new site with accurate information. Designing and building the site in parallel allowed us to iterate quickly and share our progress regularly. 

The new website design fulfils to key project goals. Firstly, it instills confidence in the brand through a more consistent and considered aesthetic. Secondly, it focuses on making it easy for the customer to find the ideal hot tub and presents a clear call to action; either to see it in a showroom or make an enquiry.

The enquiry system in the CMS is also integrated into the SharpSpring customer relationship management (CRM) software used by Hot Tub Studio, allowing them to retain the customer management workflow already in place.

In addition to the enhancements to the management of the site, the rebuild provided an opportunity to improve both the usability and performance of the site for customers. 


ECOPAC Power website design and build

Ecopac Power offers the UK’s largest range of AC-DC power supplies, stocking and managing thousands of products. Making a product catalogue of that size accessible, discoverable and navigable is no easy task.

Ecopac came to us with the intention of upgrading their existing website, to improve the speed, usability and appearance of a now dated resource. After in-depth discussions with the Ecopac team, we set about familiarising ourselves with the complex product lines and devising a plan to structure and present the large amount of data involved.

Provided with data exports from the old website, we were able to manipulate and import the data into the new CMS system; grouping and rationalising the product ranges in a way that made sense to the end user. Having this product data early on in the design and development process meant we could model the real content and account for the wide array of requirements the information presented.

We developed a filtering and categorisation system that allowed customers to refine their search and quickly find the products they were looking for. We also provided ways for customers to make enquiries at the opportune moment; increasing the likelihood of customer enquiries.

The website design we developed focused on improving the usability, structuring and presenting product information in a clear and succinct way. The updated design of the site also improved brand confidence by presenting a professional, consistent and unified visual style.

In addition to the main website, Ecopac also ran an additional branded site with a subset of products. As part of the project, we were tasked with upgrading this website in parallel, potentially doubling the complexity. Using the Craft CMS platform, we were able to merge the management of these two sites and manage both from a single CMS installation. This saved time, effort and duplicated data.

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Sum-It website re-design

Sum-It, the UK’s lead­ing pro­duc­ers of inte­grat­ed farm man­age­ment soft­ware, had great success with their original website that we built for them back in 2012. It had helped them achieve multiple #1 search rankings with Google. But its age was beginning to show.

As we were also working on a re-brand (includ­ed new typog­ra­phy, images, colour palette, and cre­ation of a suite of icons & new logos), it was an ideal time to also redesign and rebuild the Sum-It website.

Build­ing on our design teams rebrand­ing work, the web­site was craft­ed to reflect the new direc­tion and more mod­ern aes­thet­ic of the refreshed Sum-It brand. For the site CMS we sug­gest­ed Craft CMS, a com­mer­cial­ly avail­able CMS with a large com­mu­ni­ty of devel­op­ers and sup­port. The flex­i­bil­i­ty and frame­work of the CMS would allow us to expand and iter­ate on the web­site to keep pace with a new product range that was planned for release in 2022.

The rebuild pre­sent­ed an oppor­tu­ni­ty to analyse and finesse the website’s search engine opti­mi­sa­tion. Our in-house Google experts car­ried out an audit of the site and pro­duced a strat­e­gy to ensure the site continued to dominate the rankings for their industry. These sug­ges­tions were imple­ment­ed into the build stage in com­bi­na­tion with sig­nif­i­cant per­for­mance increases that we were able to achieve by using the latest techniques and technologies.


Severn Trent website design

Responsive website design and build for Severn Trent Green Power and Severn Trent Connect.

Severn Trent Water is one of the largest of the 10 regulated water and sewerage companies in England and Wales. They provide high quality services to more than 4.3 million homes and businesses in the Midlands.

Firstly, we were tasked with building a new site for their Green Power business unit — the largest combined food waste recycler and composting businesses in the UK

Following the success of the Green Power site build we were invited to re-build an existing site for Severn Trent Connect that needed to be both responsive, and much more closely aligned to the Severn Trent brand. The new ST Connect site provides customer service information for both household & business customers, and a host of information for developers needing help with the complex regulations around waste water and drainage for new housing developments.

Both sites are built on the Craft CMS platform that lets users easily and quickly update all areas of their websites.

Visit the Severn Trent Connect website

Kingsley eCommerce website design

CMS driven, responsive eCommerce website for Range Rover Classic restorers Kingsley.

Following the creation of their corporate website, Kingsley commissioned us to design and build their parts sales website to launch their e‑commerce business.

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A reinvigorated website design for reborn Range Rover Classics

When you do something as extensive and complex as Kingsley Cars do, you need to somehow translate that complexity into a simple-to-use website. We partnered with Kingsley to help solve that problem.

There are very few companies in the world that can do what Kingsley do. Restoring Range Rover Classics in such a considered and exacting way is a painstaking labour of love. As a result, Kingsley are sought out by clients around the globe.

In order to be found by these clients, and to communicate this value, Kingsley needed a new website. A website that would clarify their extensive restoration offering and present them in a way that did justice to their detail orientated approach.

In the exploratory phase, our team worked closely with Kingsley to rationalise their services and create a structure for the new website that would remain approachable. Rather than starting with the pre-existing structure that had become bloated over the years, we removed, consolidated and refined sections and pages to create an organised and usable sitemap.

With this foundation, we were able to begin rapidly prototyping and wire framing the website to test our ideas in context. During this process the client was able to see our progress on the development site, and give time sensitive feedback to keep the project momentum going.

In parallel to the website development, we also co-ordinated multiple photo shoots with our in-house photography team to produce much needed imagery for the website.

Working with our CMS of choice (Craft CMS), we created a flexible content creation tools that allowed our content editors and the client to add to and amend the website during design and development. The efficiency of this approach meant we were able to complete the website design and build in tandem and come in on time and on budget.

Client Testimonial

We approached MicroGrapix initially for studio photography which has slowly matured into them taking care of our online presence from website to YouTube and email. They are straight talking, truly professional, decent guys to deal with and have produced the first website that I am absolutely delighted with and more importantly works!

Damon Oorloff, Managing Director, Kingsley Cars Kingsley Cars
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Stonebridge website design

Stonebridge preformed wooden components can be found in all kinds of products, from furniture and seating components to transport interiors.

Stonebridge first came to us in 2011 looking for a new website that would provide easily accessible information about their complex press tool library and product range. We built a custom made content management system (CMS) that allowed them to upload, and update press tools, products and supplementary information, and also add news articles to the site.

The new website also ensured the Stonebridge brand was faithfully translated online and the right first impression created for new customers. To do this, Stonebridge utilised our other in-house services, commissioning design, photography and illustration. A bespoke set of illustrations and icons were created to add clarity to the technical diagrams that make up their online press tool library. And a photoshoot was undertaken to give insight into their facilities, team and production process.

Together with the Stonebridge team, in the Spring of this year, we began a review of the site with a view to building a new version of the site for 2018 that would take advantage of the latest responsive web technologies and CMS platforms, allowing us to build both a mobile friendly and multi-lingual website. In preparation for the alternate language versions we commissioned professional translations of all the text on the site.

Built with Craft CMS, all areas of the new site (in multiple languages) can be managed by the client. The content management system is easy to use, features live previews, flexible content and a whole host of features that our clients really appreciate. But most of all it means the site can be easily maintained and updated.

An additional complexity came about with the requirement for the Slovakian version of the site to be hosted on a separate domain (green​form​-so​.sk). Our development team were able to configure a solution for this — enabling management of the English, German and Slovakian sites from a single CMS control panel.

Client Testimonial

Micrographix came highly recommended by one of their existing customers to us. They designed and built our website back in 2011 and have continued to host it along with our domain names.

We have been very impressed with how MicroGraphix have handled our account at all times, specifically with our rebranding in 2015. They have always been proactive and have delivered on time every time.

John Green, Joint Managing Director, Stonebridge Stonebridge
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Bailey Racing website design and build

Responsive website design and build for Bailey Racing, an Oxfordshire based company specialising in Thoroughbred Racehorse ownership.

A simple, scrolling website was required to show off the key areas of their business and drive visitors to the sales section or to get in contact. Built on the Craft CMS platform Bailey racing can update and edit all areas of the site.

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CST Global website design and build

CMS driven, Responsive website design and build for CST Global, an independent, volume-producer of semiconductors

CST Global provides both a custom foundry service, as well as a range of high-volume, standard laser products for the optical communications markets.

Our in-house design and development teams worked closely to design and build the website within a very tight time frame. Because the site is completely CMS driven, amendments to the pages and can be made instantly. 

The site is mobile friendly, served over SSL and much quicker to load than the previous site; all things that customers and Google appreciate. 

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NSSE ecommerce website design

CMS driven, responsive ecommerce website for power protection specialists NSSE.

NSSE’s previous website hadn’t progressed for a couple of years and needed an update. Through a recommendation, NSSE chose MicroGraphix to tackle the redesign and rebuild. The update provided an opportunity to add new functionality, namely an e‑commerce store, and to address the both the branding and user experience.

After completing the planning stage, in which the site architecture and content plan were produced, we began defining the visual components. Taking an evolutionary approach, we built upon NSSE’s existing branding, refining colours, typography, iconography and imagery to elevate the aesthetic to where the company aspired to be.

A visual direction was agreed upon quickly and allowed us to start developing prototypes early on. Company stakeholders were able to view the prototypes in context (in the browser and on mobile) and get a sense for how the site would function. This allowed for meaningful feedback, which was essential for keeping momentum on the project.

Built with Craft CMS and Craft Commerce, all areas of the site, including the store, can be managed by the client. The content management system is easy to use, features live previews, flexible content and a whole host of features that our clients really appreciate. But most of all it means the site can be easily maintained and updated.

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Ultraflex website design

As with many businesses, Ultraflex have a complex and technical product offering. Organising that product information​and presenting it in an approachable way is no easy task, and is often where off-the-shelf websites fall short.

After getting to know the Ultraflex product offering, we began mapping out the structure of the new site and planning the types of content needed to communicate the essential information. With a clear set of requirements established, we chose to work with a Craft CMS, a full-featured and flexible content management system that would compliment the planned structure and allow for future evolution.

Using our page builder (developed for Craft CMS), editors of the Ultraflex website were able to quickly assemble pages with a variety of different content types and pre-built components (images, slideshows, tables, text, quotes etc). These pages could then be easily categorised and grouped using Craft CMS’s intuitive category and relationship features. 

By building the website with reusable components we were able to add and manage the content efficiently and consistently throughout the process. This workflow, in combination with multiple team members being able to edit the content at once, meant the site came in on time and within budget. 

The website is also engineered for performance, an increasingly important factor for both user satisfaction and search rankings. Coupled with our industry leading website hosting, the website scores very highly on Google’s speed tests; something that many template sites fail to do. The resulting website is a performant, functional and easy to navigate.

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