Jacuzzi Hot Tub Studio website design

The initial audit of the old website uncovered some key areas of frustration for both customers and the Hot Tub Studio (HTS) team. Firstly the website was very slow to load, which was not only frustrating to users but was very likely hurting the search engine visibility. Secondly, built on a plethora of WordPress plugins and restrictive templates, the website was unreliable for customers and hard to manage/update for the team. Finally, the dated aesthetic of the website didn't reflect the premium products and service that Hot Tub Studio offer.

After outlining the goals for the rebuild, we began the process by restructuring and reformatting the product information to make it easier to navigate and understand. Working with the extensive product knowledge of the HTS team, we imported the real product information into Craft CMS so we could design and prototype the new site with accurate information. Designing and building the site in parallel allowed us to iterate quickly and share our progress regularly.

The new website design fulfils to key project goals. Firstly, it instills confidence in the brand through a more consistent and considered aesthetic. Secondly, it focuses on making it easy for the customer to find the ideal hot tub and presents a clear call to action; either to see it in a showroom or make an enquiry.

The enquiry system in the CMS is also integrated into the SharpSpring customer relationship management (CRM) software used by Hot Tub Studio, allowing them to retain the customer management workflow already in place.

In addition to the enhancements to the management of the site, the rebuild provided an opportunity to improve both the usability and performance of the site for customers.