ECOPAC Power website design and build

Ecopac came to us with the intention of upgrading their existing website, to improve the speed, usability and appearance of a now dated resource. After in-depth discussions with the Ecopac team, we set about familiarising ourselves with the complex product lines and devising a plan to structure and present the large amount of data involved.

Provided with data exports from the old website, we were able to manipulate and import the data into the new CMS system; grouping and rationalising the product ranges in a way that made sense to the end user. Having this product data early on in the design and development process meant we could model the real content and account for the wide array of requirements the information presented.

We developed a filtering and categorisation system that allowed customers to refine their search and quickly find the products they were looking for. We also provided ways for customers to make enquiries at the opportune moment; increasing the likelihood of customer enquiries.

The website design we developed focused on improving the usability, structuring and presenting product information in a clear and succinct way. The updated design of the site also improved brand confidence by presenting a professional, consistent and unified visual style.

In addition to the main website, Ecopac also ran an additional branded site with a subset of products. As part of the project, we were tasked with upgrading this website in parallel, potentially doubling the complexity. Using the Craft CMS platform, we were able to merge the management of these two sites and manage both from a single CMS installation. This saved time, effort and duplicated data.