Hitachi
From data storage solutions to transportation systems, Hitachi Europe Ltd has provided products, services and solutions to every sector of the European market since 1982. As a client since 2016 we have photographed products and produced brochures, exhibition graphics, data sheets, leaflets and advertising.
Hitachi Projects:
Composite image creation for Hitachi Digital Media Group
We’ve put together a video showing the various stages required to create a composite image for Hitachi.
Using expert studio photography of products we can create images that can then be added to any location or environment, to make a composite photograph of both. This saves time and money compared to the expense and logistical headache of transporting products to multiple locations.
Watch the 4K video to see how we are able to add two new televisions to a room image — one on the wall, and another on a TV cabinet.
Icon design for Hitachi
Quick Guide Projector Catalogue for Hitachi
The production of Hitachi Digital Media Group’s new projector catalogue using ‘EasyCatalog’ database publishing software.
MicroGraphix has designed and printed a 38-page, quick-guide catalogue for Hitachi Digital Media Group’s (DMG) professional projector range, using Adobe® InDesign® and InDesign® plugin ‘EasyCatalog’.
Hitachi DMG is responsible for supplying Hitachi TVs, projectors, interactive flat panels, security solutions, soundbars and digital receivers to professional customers across Europe. Hitachi DMG is part of Hitachi Europe Ltd and has pioneered game-changing, industry advances in projector technology for corporate, education and large venue markets. MicroGraphix was pleased to produce Hitachi DMG’s new catalogue, utilising all the benefits of advanced, database, publishing software.
MicroGraphix designed a Google sheets spreadsheet to accommodate Hitachi’s product information. The sheet links directly into the EasyCatalog publishing package. The product data is then flowed automatically into linked formatted templates in the new catalogue design. Errors are reduced, because text is not re-entered or re-written, and consistency is increased across all marketing collateral and communications.
EasyCatalog retains digital links to the original database so that product updates, additions and deletions are managed automatically. This massively reduces the production time for subsequent catalogue editions and print runs. In addition, errors spotted during the catalogue production process can be corrected in EasyCatalog and fed back into the original database.
A range of feature icons, for simple product referencing and comparison, was also introduced during the process.
MicroGraphix produced the initial catalogue in English, followed by a German version. EasyCatalog is ideal for multi-lingual applications because the visual elements of a catalogue remain identical, whilst only the language part is changed.
English and German advert design for Hitachi
Brochure design for Hitachi Digital Media
A client since 2016 we have designed and produced a number of brochures for Hitachi Digital Media
The brochure design work forms a part of our on-going supply of branding, advertising and catalogue design services for Hitachi DMG.
Hitachi DMG is responsible for supplying Hitachi TVs, projectors, interactive flat panels, security solutions, soundbars and digital receivers to customers across Europe. It is part of Hitachi Europe Ltd and has pioneered game-changing, industry advances in projector technology for corporate, education and large venue markets.
Over the years we have produced several projects for Hitachi including:
Individual two-page ‘Interactive Displays’ brochures. Built using the EasyCatalog Indesign database plugin which allows us to draw technical data from a shared spreadsheet into the design template.
And a six-page ‘Interactive Flat Panels’ overview brochure produced in six languages.
Challenges included the management of a large amount of technical data as well as organising and managing the translation of the document’s copy.
Our team managed the entire production process, from design through to print management.