CP Electronics
CP Electronics design, manufacture and distribute energy-saving controls for heating, lighting and ventilation applications. A client since 2007 we produce their company catalogues, website, video and photography. We have also produced designs for advertising, packaging, exhibition stands and email marketing.
CP Electronics Projects:
CP Electronics Lighting and Energy Controls brochure design
Introducing our latest brochure design project focused on Lighting and Energy Controls for Education Buildings.
As experienced brochure designers, we recognise the importance of creating visually appealing and informative materials that effectively convey key messages to the target audience. In collaboration with experts in the lighting and energy control industry, we have crafted a brochure that highlights the cutting-edge technologies and solutions available for educational institutions. Our design approach ensures a seamless blend of captivating visuals, concise content, and intuitive layouts, with bespoke illustrations, enabling readers to easily grasp the benefits and advantages of implementing these systems.
CP Electronics product brochure design
MicroGraphix has designed and produced brochures for CP Electronics product ranges.
CP Electronics wanted each brochure to be ‘instantly’ recongnisable as one of theirs, so we designed a template based on the CP Electronics logo ‘lozenge’ that works across the product ranges, whilst allowing for some design flexibility.
CP Electronics product photography
Exploded view product photography
Exploded view product photography is ideal for demonstrating the relationship between various components in a product. Commissioned to highlight CP Electronic’s new 5‑pyro detector technology, the image is used in the product’s launch brochure as well as on the company’s website and in PR.
CP Electronics product packaging design
The first in a range of eco-friendly packaging for CP Electronics’ Green‑i products.
MicroGraphix designed a range of packaging solutions tailored to individual Green‑i products. The packaging designed with a strong visual presence; using a style we created for their marketing material, provides the products with the necessary protection.
To keep production costs to a minimum, we worked closely with the client and the box manufacturer to ensure the minimum number of box sizes to cover the product range.
CP Electronics advert design
Press advert promoting CP Electronics’ new ‘Tech-Reel’ video download section on their website.
Due to a very tight print deadline, our in-house design and photographic teams worked closely to produce a composite image using new and existing photography.
The design also features a QR code with a unique url, which enables any visits to the CP Electronics website from the advert to be tracked. This allows its success to be monitored, meaning any future campaigns can be planned more efficiently.
Exhibition stand product display boards for CP Electronics
MicroGraphix were asked to design and produce five product display boards for the 2018 Light and Building Trade Fair in Frankfurt.
The boards themselves were supplied blank so needed information added and provision for the products. Careful planning of the layout was required as holes for many of the products would need to be made in the boards.
Designs were signed off and artwork produced, we then turned to our large format graphics partner B2B Graphics to produce the boards. This was a nerve-racking experience as we had no spares! B2B’s flat bed cutter was employed to create the holes for the products whilst their AGFA Anapurna H2500i UV Printer was used to print directly to the boards.
The boards then came back to MicroGraphix for assembly and packing prior to shipping to the Light and Building Trade Fair.
CP Electronics detector range advert design
Advert promoting CP Electronics’ detector range, to appear in various trade publications and press.
The in-house design and photographic teams worked closely to produce this advert on time and on budget.
CP Electronics eShot design
Composite product photography for CP Electronics
CP Electronics Catalogue
Catalogue production for CP Electronics including automated order code section using EasyCatalog software.
MicroGraphix has designed and printed a 132-page for CP Electronics standalone presence detectors range, using Adobe® InDesign® and InDesign® plugin ‘EasyCatalog’.
MicroGraphix designed a Google sheets spreadsheet to accommodate CP Electronics’ product information. The sheet links directly into the EasyCatalog publishing package. The product data is then flowed automatically into linked formatted templates in the new catalogue design. Errors are reduced, because text is not re-entered or re-written, and consistency is increased across all marketing collateral and communications.
EasyCatalog retains digital links to the original database so that product updates, additions and deletions are managed automatically. This massively reduces the production time for subsequent catalogue editions and print runs. In addition, errors spotted during the catalogue production process can be corrected in EasyCatalog and fed back into the original database.
All the product images were shot in-house in our photography studio and we also managed the print and delivery for this project.
Brochure design projects for CP Electronics
Brochure design and production for CP Electronics since 2007
CP Electronics helps companies to reduce their operating costs and carbon footprint through cost effective lighting, heating and ventilation control systems.
MicroGraphix has designed and produced over 100 brochures and variants for CP Electronics since our working relationship started back in 2007.
In addition to brochure design we produce a wide range of graphic design, digital, photography and video projects for their marketing communication needs.
We have produced brochures designs in all shapes and sizes for various requirements from ‘DL’ sized six pagers to A4 36 page brochures in multiple languages.
We provide a one stop shop brochure design service to CP Electronics including project management, creative and artworking services, print management and fulfilment.
CP Electronics car park energy saving lighting control video production
Retro-fit passive infra-red sensors – PIRs – deliver real-world energy savings in a variety of public and private spaces.
So we chose a real-world demonstration, using the car park at Reading Station as our location. A two-camera set up with tracking rail and stop motion captured the story and communicated the benefit.