Bespoke packaging box design for OES and Casio

Oxford Educational Supplies identified an opportunity to improve a branded mailing box for a high specification Casio graphic calculator.

The leading marketing and distribution company for Casio calculators established the strengths of the product were not fully understood by customers. It believed that by enhancing the packaging it would increase the desirably of the product, communicate its qualities and help unlock its true market value.

Having secured an agreement from Casio to explore the concept Oxford Educational Supplies turned to MicroGraphix with the idea and a challenge to bring it to life.

MicroGraphix created high quality branded packaging using aspirational photography and graphic design skills combined with practical packaging know-how. The bespoke box included inserts to present the calculator and secure the peripherals. The new packaging much better reflected the high tech nature and quality of the product.

Additionally, we designed an instruction booklet, quick-guide manual and marketing voucher which were all inserted inside the box. The quick-guide was created to help address the lack of knowledge regarding the product’s functions among end-users. The simple concertinaed quick guide manual was inserted into the box to help engage the user immediately.

The branded packaging box designed by MicroGraphix transformed the market perception of the Casio product and resulted in significantly increased sales. All the product designs were created in our in-house studio in Bicester, Oxfordshire. If you require branded mailing boxes and associated marketing materials for your business, we would be happy to help.

Client Testimonial

MicroGraphix are an absolute gem of a brand agency. We wanted a more befitting product box and marketing materials for a Casio graphical calculator but were not sure we would be able to turn it into reality. This is where MicroGraphix are brilliant, the team knew what we wanted immediately and how to deliver. MicroGraphix’s practical experience combined with graphic design flair really gives them the edge as a brand agency. Thanks to the new branded box and marketing materials MicroGraphix designed the product has secured its rightful position in the market place.

Christopher Poole, Managing Director Oxford Educational Supplies

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