GDPR — five rea­sons to be cheerful!

Many com­men­ta­tors have voiced con­cerns about the neg­a­tive impact changes to data pro­tec­tion laws could have on busi­ness­es, when GDPR come into force in on May 25th.

At Micro­Graphix we see it as a pos­i­tive oppor­tu­ni­ty for busi­ness­es to engage, enhance trust and improve rela­tion­ships with clients. 

Here are five key areas in which GPDR (Gen­er­al Data Pro­tec­tion Reg­u­la­tion) can enhance your busi­ness and some sim­ple steps to fol­low to use the changes positively: 

  1. Stronger rela­tion­ships: A lack of clar­i­ty over how cus­tomer’s data will be used is a com­mon rea­son why peo­ple are often reluc­tant to pro­vide their per­son­al details. This should change under GDPR and enable busi­ness­es to be more open about how data is used and enhance rela­tion­ships. The intro­duc­tion of GDPR is an oppor­tu­ni­ty to recon­nect with cus­tomers and remind them of your services. 
  2. Build trust: You will have to exam­ine your data­base to make sure you only have and use data that is accu­rate, up to date and rel­e­vant. When you con­tact your cus­tomers make the mes­sage in any com­mu­ni­ca­tion about GDPR a pos­i­tive one. Let them know you respect their pri­va­cy and val­ue the relationship. 
  3. Clear­er com­mu­ni­ca­tion: A small­er mail­ing list of mean­ing­ful con­tacts is much bet­ter than a long list of ran­dom email addresses. 
  4. Engaged Cus­tomers: If cus­tomers have giv­en per­mis­sion for you to use their data in line with GDPR they are more like­ly to engage, pro­vid­ing you with a list of ready-qual­i­fied oppor­tu­ni­ties. With the right engage­ment this should increase ROI for your mar­ket­ing campaigns. 
  5. Demon­strate pro­fes­sion­al­ism: Being proac­tive and clear about GDPR will show every­one you do busi­ness with that you are a pro­fes­sion­al and respon­si­ble organ­i­sa­tion that takes its role as a data cus­to­di­an seri­ous­ly. This will reas­sure cus­tomers that you are good to do busi­ness with.

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