Sum-It website re-design

As we were also working on a re-brand (includ­ed new typog­ra­phy, images, colour palette, and cre­ation of a suite of icons & new logos), it was an ideal time to also redesign and rebuild the Sum-It website.

Build­ing on our design teams rebrand­ing work, the web­site was craft­ed to reflect the new direc­tion and more mod­ern aes­thet­ic of the refreshed Sum-It brand. For the site CMS we sug­gest­ed Craft CMS, a com­mer­cial­ly avail­able CMS with a large com­mu­ni­ty of devel­op­ers and sup­port. The flex­i­bil­i­ty and frame­work of the CMS would allow us to expand and iter­ate on the web­site to keep pace with a new product range that was planned for release in 2022.

The rebuild pre­sent­ed an oppor­tu­ni­ty to analyse and finesse the website’s search engine opti­mi­sa­tion. Our in-house Google experts car­ried out an audit of the site and pro­duced a strat­e­gy to ensure the site continued to dominate the rankings for their industry. These sug­ges­tions were imple­ment­ed into the build stage in com­bi­na­tion with sig­nif­i­cant per­for­mance increases that we were able to achieve by using the latest techniques and technologies.