Cooper Callas rebranding

Originally established in 1875, Cooper Callas are the UK’s largest independent Bathroom & Kitchen distributor; with over 27,000 products. After a recent takeover, the company decided it needed to modernise and unify its visual identity.

Auditing the current brand made it painfully obvious how flexible the new identity would have to be, appearing online, on the side of trucks, in print and just about everywhere imaginable.

The result was a logo adaptable enough to appear anywhere, in any size and in any medium; all whilst being recognisable. We then began defining the broader components of the visual identity and producing the brand guidelines. 

Once completed, we were tasked with applying the new branding to the 400+ page catalogue, new website, clothing and vehicle graphics.