Bespoke packaging box design for OES and Casio

The leading marketing and distribution company for Casio calculators established the strengths of the product were not fully understood by customers. It believed that by enhancing the packaging it would increase the desirably of the product, communicate its qualities and help unlock its true market value.

Having secured an agreement from Casio to explore the concept Oxford Educational Supplies turned to MicroGraphix with the idea and a challenge to bring it to life.

MicroGraphix created high quality branded packaging using aspirational photography and graphic design skills combined with practical packaging know-how. The bespoke box included inserts to present the calculator and secure the peripherals. The new packaging much better reflected the high tech nature and quality of the product.

Additionally, we designed an instruction booklet, quick-guide manual and marketing voucher which were all inserted inside the box. The quick-guide was created to help address the lack of knowledge regarding the product’s functions among end-users. The simple concertinaed quick guide manual was inserted into the box to help engage the user immediately.

The branded packaging box designed by MicroGraphix transformed the market perception of the Casio product and resulted in significantly increased sales. All the product designs were created in our in-house studio in Bicester, Oxfordshire. If you require branded mailing boxes and associated marketing materials for your business, we would be happy to help.