Website SEO: Improving your online visibility

Search engines see billions of searches every day. Many of those search queries represent potential customers, and if your brand is represented well in the search results, it’s a huge business opportunity. 

The practice of optimising a website’s content, structure, and overall online presence will improve its visibility and ranking in search engine results pages.

Technical SEO refers to optimising a site or page’s code, metadata, and best practices. Because best practices, code and browsers are constantly evolving, technical SEO should be reviewed regularly to ensure optimal site and page performance.

Technical SEO includes Page titles, Metadata, Internal linking, and Image ALT tags. We use various professional tools to identify and optimise NSSE’s website Technical SEO.

We work on the website SEO for our client NSSE to improve website visibility and increase site visits. By focusing on a series of main target phrases for NSSE, e.g. ​‘UPS Maintenance’, we optimise the pages to make the site more search-engine friendly. Consequently, NSSE has gone from having little to no visibility for the phrase to a top ten (9^th national, 8^th London) position.

To support the main topics and phrases, we create articles to provide extra content and landing pages for social media posts. We optimise these news article pages to target key phrases for website SEO.

To further support the website, we create complimentary social media posts to boost overall awareness and traffic to the website landing pages.

In addition to the site optimisation and social media posts, we work with NSSE to create targeted email marketing campaigns that we send out via our emailshot platform. This further increases awareness and drives website traffic.

Contact us to see how our team can help you improve your website SEO.