Stu­dio Room Set Ver­sus Loca­tion Photography

Loca­tion pho­tog­ra­phy is not always need­ed to achieve that per­fect lifestyle shot

Mar­keters under­stand that a brand’s visu­al assets are impor­tant in help­ing ensure poten­tial cus­tomers form a pos­i­tive first impres­sion, and engage with their prod­ucts or services. 

Pho­tog­ra­phy forms a key part of this and it is impor­tant that every aspect of a pho­to­graph is as per­fect as pos­si­ble, reflects the brand and encour­ages the tar­get mar­ket to engage. 

In many indus­tries, par­tic­u­lar­ly the fur­ni­ture indus­try, room set pho­tog­ra­phy is key to cre­at­ing aspi­ra­tional images. By pre­sent­ing a prod­uct in a lifestyle envi­ron­ment it is much more like­ly to appeal to a consumer. 

Find­ing the per­fect set­ting to cap­ture an image can be a chal­lenge. Loca­tion pho­tog­ra­phy can be time-con­sum­ing to arrange, expen­sive and often dif­fi­cult to achieve. For many projects, the most effec­tive and effi­cient way to achieve the best result is to use stu­dio room set photography. 

There are many advan­tages of stu­dio room set pho­tog­ra­phy, here are some of the key plus-points:

1. A more efficient photo-shoot

A pho­tog­ra­phy stu­dio that has the capa­bil­i­ty to build room sets has all the props, light­ing, cam­era and com­put­er equip­ment required on-site and close to hand. Car­ry­ing out a shoot in the stu­dio saves trav­el­ling and the often logis­ti­cal night­mare of bring­ing every­thing togeth­er at an off-site loca­tion. Addi­tion­al­ly, high pow­ered com­put­ers and colour cal­i­brat­ed mon­i­tors can­not be eas­i­ly trans­port­ed. But if the shoot is car­ried out in the stu­dio it is often pos­si­ble to car­ry out post-pro­duc­tion work whilst the shoot is tak­ing place. This sup­ports a more flu­id, effi­cient oper­a­tion, sav­ing time and money.

2. Create the perfect setting

Cre­at­ing the set from scratch means you can build the set around the sub­ject. Pro­por­tions of the room can be tai­lored to the sub­ject to ensure the image does not look clut­tered, or over­ly sparse.

Every aspect of the set can be tai­lored to suit the lifestyle required, from colour schemes, dec­o­ra­tion and floor­ing, to light­ing and mood.

3. Control the lighting

Car­ry­ing out room set pho­tog­ra­phy with­in a stu­dio enables pho­tog­ra­phers to ful­ly con­trol the light­ing of the set. Light­ing can be direct­ed from above, through a win­dow or door, or from any direc­tion to help cre­ate imagery that focus­es on the prod­uct or sub­ject to best effect. Equal­ly the final image is not affect­ed by the weath­er! A cloudy day or bright sun­light can dra­mat­i­cal­ly affect a room set image when it is shot on location.

4. Consistency

As the pho­tog­ra­ph­er can con­trol the light­ing with­in the stu­dio, even images shot many months apart can be recre­at­ed. So when new or extend­ed prod­uct ranges are intro­duced imagery can be matched to ensure consistency

5. Space

Often when shoot­ing on loca­tion pho­tog­ra­phers are restrict­ed by the size of a room and often find there is not enough space to set up equip­ment and step back to take pho­tos from the required dis­tance. This can ham­per the qual­i­ty of the final image.

With­in the stu­dio, pho­tog­ra­phers have the space required to be fur­ther away from the sub­ject, enabling the use of a long lens to elim­i­nate dis­tor­tion or bow­ing of the images.

6. Logistics

Room set pho­tog­ra­phy stu­dios solve a lot of logis­ti­cal prob­lems that can arise when shoot­ing on loca­tion. Dri­ve in stu­dios are par­tic­u­lar­ly use­ful as it allows prod­ucts to be loaded and unloaded with ease. Many loca­tions require the removal and replace­ment of exist­ing fur­ni­ture, with clients liable for any dam­age or breakages.

If you would like to dis­cuss our set-build ser­vices, please con­tact us.

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