Sum-It herd management software case study video production

Mention ‘software’ to a typical farmer and they’ll recoil in horror.

Our task was to show how the Sum-It Total Dairy software is simple to use and intuitive, offering instant access to records with less time spent in the office. For us and our client, the honesty of using a real farmer to tell the story his way was more convincing than some smooth-talking actor. Filmed on location and edited in house.

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