Ocura Healthcare Furniture
Ocura Healthcare Furniture is one of the UK’s biggest suppliers of healthcare furniture.
Ocura Healthcare Furniture Projects:
Furniture photography for Ocura Healthcare Furniture
Website design and development for Ocura Healthcare Furniture
An existing client, Ocura, one of the UK’s biggest suppliers of healthcare furniture, asked us to build their new website.
Our in-house design and development teams worked closely together to build the website, which contains nearly 600 products and 6,000 images. The website includes a quote/request system linked to the client’s CRM platform. The project also involved product videos, 360 degree spins, photography and composite image creation.
Composite roomset photography for Ocura Healthcare Furniture
Catalogue Design for Ocura Healthcare Furniture
Catalogue Design for Ocura’s vast range of healthcare furniture
After the success of MicroGraphix’ original design for Ocura’s main product catalogue, we were again asked to design and artwork the latest issue.
At MicroGraphix our first step is always to take the time to fully understand our client’s products and objectives. After working closely with Ocura on the detailed brief our creative team set to work, delivering on a comprehensive list of requirements including: photography, graphic design, artworking and print management.
Composite roomset photography for Ocura Healthcare Furniture
Furniture roomset images created using a combination of MicroGraphix studio photography and ‘stock’ images.
Ocura wanted a ‘hero’ in-situ image for their website and product literature. With the logistics of getting access to an empty hospital room very difficult, we suggested composite photography to create the image.
After a little searching, and with the perfect image found, we then photographed the product in the studio to precisely match the scale, angles, lighting and depth of field. The resulting composite image is now in use in a wide variety of the company’s marketing material.