Quick guide projector catalogue design for Hitachi

The production of Hitachi Digital Media Group’s new projector catalogue using ‘EasyCatalog’ database publishing software.

MicroGraphix has designed and printed a 38-page, quick-guide catalogue for Hitachi Digital Media Group’s (DMG) professional projector range, using Adobe® InDesign® and InDesign® plugin ‘EasyCatalog’.

Hitachi DMG is responsible for supplying Hitachi TVs, projectors, interactive flat panels, security solutions, soundbars and digital receivers to professional customers across Europe. Hitachi DMG is part of Hitachi Europe Ltd and has pioneered game-changing, industry advances in projector technology for corporate, education and large venue markets. MicroGraphix was pleased to produce Hitachi DMG’s new catalogue, utilising all the benefits of advanced, database, publishing software.

MicroGraphix designed a Google sheets spreadsheet to accommodate Hitachi’s product information. The sheet links directly into the EasyCatalog publishing package. The product data is then flowed automatically into linked formatted templates in the new catalogue design. Errors are reduced, because text is not re-entered or re-written, and consistency is increased across all marketing collateral and communications.

EasyCatalog retains digital links to the original database so that product updates, additions and deletions are managed automatically. This massively reduces the production time for subsequent catalogue editions and print runs. In addition, errors spotted during the catalogue production process can be corrected in EasyCatalog and fed back into the original database.

A range of feature icons, for simple product referencing and comparison, was also introduced during the process.

MicroGraphix produced the initial catalogue in English, followed by a German version. EasyCatalog is ideal for multi-lingual applications because the visual elements of a catalogue remain identical, whilst only the language part is changed.

Have a similar project in mind?

Call: 01869 250 806

Or email: enquiries@micrographix.co.uk

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