Annual report design for Soha Housing

Soha’s brief was to “draw attention to its accomplishments over the last financial year” and the difference Soha had made to residents lives.

They wanted the focus of their achievements to be on outcomes, not output! To fulfil the brief we dedicated the first section of the report to success stories ‘New Starts’ supported by apirational images of residents enjoying life in their home.

We suggested a fold out three page spread to allow all the facts and figures to be presented across a single spread to aid readability. The addition of the extra two pages has resulted in a report that is much easier to read overall and feels less cramped.