What can a Well Designed Brochure do for your Business?

A brochure is a piece of material about your products and services that a potential customer can take with them as a reminder, or to introduce you to a colleague, a salesman can use as a talking point or introduction. A well-designed brochure can have a myriad of uses and provide a constant touchpoint to customers.

Brochure benefits

  • A well designed brochure serves as a perfect introduction to your business.
  • Accurately distributed, brochures can expand your company’s visibility.
  • Brochures are great marketing tools when reaching out to new customers.
  • Brochures can provide positive press about your company.
  • Brochures are perfect for trade shows and networking opportunities.

Brochures can promote brand recognition

Through careful material use a brochure can reflect your brand positioning and values. I’d also point out the importance of having the right kind of brochure for your company. A badly designed brochure can say as much about your business as a well designed one can, so be sure that it sends out the exact message you want. A good graphic designer should be able to work with you in creating just the right look with the right words that will reach the right audience you wish to reach.

  • I always tell my customers to keep it simple. You want a good design with visuals, bullet points with brief copy that will create interest – not paragraph after paragraph of text. Too much content and your potential customer will put the brochure down and read no further.
  • Be sure the copy in your brochure sends out a positive message about your company – one that shows your success and will make people want to use your services.
  • Include a brief introduction about you or your company. Providing a little information about why you’re passionate about what you do will draw customers in.
  • State exactly what services you provide or what your company does. Make it clear so that people know what they can expect from you.
  • Although this is obvious, it’s often overlooked: make sure your contact information is on your brochure: telephone numbers, website address, email addresses, etc.

A well-designed, well-written brochure can help sell your company. If you want to grow as a business and reach out to more customers and you don’t have a brochure yet, think about it.

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01869 250 806 enquiries@micrographix.co.uk

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