What can a Well Designed Brochure do for your Business?

A brochure is a piece of mate­r­i­al about your prod­ucts and ser­vices that a poten­tial cus­tomer can take with them as a reminder, or to intro­duce you to a col­league, a sales­man can use as a talk­ing point or intro­duc­tion. A well-designed brochure can have a myr­i­ad of uses and pro­vide a con­stant touch­point to customers.

Brochure benefits

  • A well designed brochure serves as a per­fect intro­duc­tion to your business.
  • Accu­rate­ly dis­trib­uted, brochures can expand your company’s visibility.
  • Brochures are great mar­ket­ing tools when reach­ing out to new customers.
  • Brochures can pro­vide pos­i­tive press about your company.
  • Brochures are per­fect for trade shows and net­work­ing opportunities.

Brochures can promote brand recognition

Through care­ful mate­r­i­al use a brochure can reflect your brand posi­tion­ing and val­ues. I’d also point out the impor­tance of hav­ing the right kind of brochure for your com­pa­ny. A bad­ly designed brochure can say as much about your busi­ness as a well designed one can, so be sure that it sends out the exact mes­sage you want. A good graph­ic design­er should be able to work with you in cre­at­ing just the right look with the right words that will reach the right audi­ence you wish to reach.

  • I always tell my cus­tomers to keep it sim­ple. You want a good design with visu­als, bul­let points with brief copy that will cre­ate inter­est – not para­graph after para­graph of text. Too much con­tent and your poten­tial cus­tomer will put the brochure down and read no further.
  • Be sure the copy in your brochure sends out a pos­i­tive mes­sage about your com­pa­ny – one that shows your suc­cess and will make peo­ple want to use your services.
  • Include a brief intro­duc­tion about you or your com­pa­ny. Pro­vid­ing a lit­tle infor­ma­tion about why you’re pas­sion­ate about what you do will draw cus­tomers in.
  • State exact­ly what ser­vices you pro­vide or what your com­pa­ny does. Make it clear so that peo­ple know what they can expect from you.
  • Although this is obvi­ous, it’s often over­looked: make sure your con­tact infor­ma­tion is on your brochure: tele­phone num­bers, web­site address, email address­es, etc.

A well-designed, well-writ­ten brochure can help sell your com­pa­ny. If you want to grow as a busi­ness and reach out to more cus­tomers and you don’t have a brochure yet, think about it.

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01869 250 806 enquiries@micrographix.co.uk

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