​New business digital essentials

Starting a new business can be an exciting and rewarding experience. Setting up your digital presence properly will go a long way to ensuring that you hit the ground running and have the building blocks to give your business the best start possible.

In addition to giving your business the best start, getting the fundamentals correctly in place from the outset will save you time and money in the future!

This guide will help navigate you through the process of ensuring your digital presence is right for your business in the short term and long into the future.

Domain name purchasing and management

Your domain name is the gateway to your digital presence. We register domain names for clients in their own accounts with a reliable independent domain name hosting provider. We recommend this approach to ensure your business is not tied to any particular platform going forward and the DNS (Domain Name System) settings are easily accessible. Additional benefits include MicroGraphix assistance with future domain name purchases and renewals, as well as easy access in the event that disaster recovery is required.

We advise purchasing the .co.uk and .com versions of the name required. It is widely acknowledged that domains such as .online, .company etc. are not trusted by the public so we would not recommend the purchase of these. We would also not recommend .uk.com as it is owned by an independent company and could be less reliable and subject to higher renewal costs in the future.

Business email hosting

There’s nothing that says sole trader or new business more than a generic email address e.g. name@btinternet.com, Gmail etc. MicroGraphix is a digital agency partner of Rackspace (a leading worldwide provider of email, Microsoft 365 and website hosting solutions). Via Rackspace, we are able to provide professional, reliable email solutions. Together with the purchase and management of your domain, we are able to assist with the setup and implementation of all your email requirements.

Website design, development and hosting

Your website can help you find new customers and reassure those trying to find out more about you. In both cases your website will be your customers first interaction with your business. It will determine how they perceive you, your products and your brand. 70-80% of people research a small businesses online before engaging with them. When a potential customer does visit your site, you have roughly eight seconds to make a good impression. For small businesses, web design can make a big difference.

Our in-house team of web designers and web developers will help you choose the right platform, create a website design that serves your business goals and ensure your website is hosted in a secure and performant environment.

If you are planning a new business and would like to discuss your needs please do not hesitate to be in touch.

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01869 250 806 enquiries@micrographix.co.uk

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