Email Marketing | Infrastructure and deliverability

Maintaining a good sender reputation

Today, the most important factor in the delivery of your email is your sender reputation. If ISP's don't know you or don't like what you're sending, you won't be invited back. We're constantly working to ensure you can piggyback off our great reputation and give your campaigns the best chance of reaching the inbox.

	Email authentication Email authentication allows you to prove who you say you are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of your emails getting delivered.
	Best practice built in We support confirmed opt-in for all susbcriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.
	ISP feedback loop integration The high-end softeware system we use is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.
	Smart bounce & complaint handling The system automatically detect different types of bounces and reacts accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice.
	3rd party deliverability monitoring The system uses a number of third party tools to monitor inbox delivery to dozens of the leading ISP’s allowing it to spot potential delivery issues and react immediately. All major blacklists are monitored daily.
	Reliable, secure server environment To keep your data safe, secure and always available the system uses a state-of-the-art redundant server cluster in a fully managed, world class data center. All sensitive data is stored on servers behind a constantly maintained firewall using the same level of encryption as many banks.

Call us on 01869 250 806 for more information or to discuss your next Email Marketing Campaign, or request a call here.